Topic: Guinness Book of World Records

How Hot Tub Time Machine 2 Built Buzz on Campuses (and Almost Broke a World Record)

Paramount partnered with team behind Uproxx, BroBible

To get college students pumped for Hot Tub Time Machine 2, Paramount and digital agency Woven decided the best way to highlight the movie's ludicrous premise was to bring it…

Arby's Is About to Run a 13-Hour TV Ad Showing a Brisket Cooked in Real Time

Shatters previous record of 60 minutes

Up for grabbing some Arby's? No? Would a 13-hour TV commercial change your mind? The fast-food chain is cooking up a record-breaking TV buy promoting its Smokehouse Brisket Sandwich, which viewers…

NatGeo Kids Creates Cover So Small, 2,000 Could Fit on a Grain of Salt

IBM partnership yields Guinness world record

I know it can seem like the magazine business is shrinking, but this is ridiculous. According to the folks at Guinness World Records, National Geographic Kids just created the world's smallest…

Record Makers

With hopes of fame (and Facebook friends), brands are angling to make the record books

With any luck, by the time you read this, the 18,103 rubber ducks that Catherine Captain’s marketing department purchased a few weeks ago will have paid for themselves. Captain is the…