Topic: Guinness Book of World Records

Arby's Is About to Run a 13-Hour TV Ad Showing a Brisket Cooked in Real Time Shatters previous record of 60 minutes

Up for grabbing some Arby's? No? Would a 13-hour TV commercial change your mind? The fast-food chain is cooking up a record-breaking TV buy promoting its Smokehouse Brisket Sandwich, which viewers…

May 23, 2014, 12:01 PM EDT

NatGeo Kids Creates Cover So Small, 2,000 Could Fit on a Grain of Salt IBM partnership yields Guinness world record

I know it can seem like the magazine business is shrinking, but this is ridiculous. According to the folks at Guinness World Records, National Geographic Kids just created the world's smallest…

April 30, 2014, 9:38 AM EDT

Record Makers With hopes of fame (and Facebook friends), brands are angling to make the record books

With any luck, by the time you read this, the 18,103 rubber ducks that Catherine Captain’s marketing department purchased a few weeks ago will have paid for themselves. Captain is the…

June 8, 2011, 6:33 AM EDT