Topic: Guerrilla

Fashion Ads Become Freakish and Haunting After Artist's Acid Wash An attention-grabbing and grotesque guerrilla project

As if the Photoshop-perfect faces on outdoor ads weren't nightmarish enough, German street artist Vermibus ratchets up the horror by using chemicals to transform such posters into grotesque visions for…

April 22, 2014, 10:18 AM EDT

Dropped by Dish, AMC's Zombies Invade NYC 'Walking Dead' stunt rallies fans against blackout

When there's no more room in hell, the dead will walk the earth. And when there's no more AMC on Dish Network, the dead will walk New York City. Viral…

August 1, 2012, 8:05 AM EDT

'Deserve to Die' Campaign Puts Lung Cancer in Spotlight Wisconsin agency knew work would be polarizing

A funny thing happens when you plaster U.S. cities with posters saying certain types of people "deserve to die." Namely, those people get a bit upset. Wisconsin agency Laughlin Constable…

June 28, 2012, 8:37 AM EDT

Flying People Spotted Over NYC in Movie Promotion Stunt Somehow, they aren't shot down

Thinkmodo kept with its "Do a weird thing in New York" approach to viral marketing by remote-piloting three person-shaped RC planes around the city for the upcoming movie Chronicle. Since…

January 31, 2012, 3:57 PM EST

Agency CEO Hires Laid-Off Borders Workers to Sell His Book Stunt makes example of failed chain

Well played, sir. To promote his book about the evolution of successful businesses, Aaron Shapiro has hired booksellers laid off from Borders, which he cites as a perfect example of…

November 2, 2011, 5:27 PM EDT

San Francisco Wants Advertisers to Stop Cleaning the City 'Reverse graffiti' carves marketing messages into grime

"Reverse graffiti," a trick used to draw art or advertising into filthy city surfaces, is a trend we've been watching for a few years now. And while some like the…

October 31, 2011, 12:47 PM EDT

Advertising's easy with a busty mannequin

KT's Barbecue of Reading, Ohio, made the news for sticking a skimpily clad, well-endowed mannequin in front of the store by way of advertising. In the CNN video, owner Kenny…

April 21, 2009, 8:08 AM EDT

Dutch students hopped up on slidevertising

I'm learning a lot about Holland from recent ad campaigns by Amsterdam agency THEY. Apparently, everyone in the country is fixated on sex, death and coffee. Hopefully not in…

April 10, 2009, 11:01 AM EDT

ScooterGirls take advertising for a wild ride

In these uncertain times, and given my bulging HR file here at AdFreak (something about my "attitude"), it's probably a good idea to have a plan B job-wise. If things…

April 9, 2009, 9:45 AM EDT

Sony's living mannequins swarm Manhattan

Mannequins take Manhattan! Today! With Sony VAIOs! New Yorkers have ad shop 180LA to blame for what sounds like a pretty creepy campaign. Press materials ask us to "picture…

January 30, 2009, 8:40 AM EST