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Topic: guerilla marketing

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TNT's 'Dallas' Is Opening a Gas Station in Manhattan [Updated] The Ewings invade Gotham on Monday

Last week, TNT revealed that it was launching an actual "Ewing Energies" gas station in the U.S. to promote the third season of its reboot of Dallas, the iconic 1980s…

February 20, 2014, 9:00 AM EST

Uber Orders Ice Cream Trucks in 33 Cities Ploy will brand car service app in 3 new markets

In this heat, what's a better ice-breaker than ice cream? Uber, the mobile app that helps folks line up cars for hire, tomorrow will offer consumers the chance to request that…

July 18, 2013, 10:47 AM EDT

Mike and Ike's 'Breakup' Lifted Sales and Social Launches integrated campaign after a year of fake-split narrative

For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media…

March 27, 2013, 4:12 PM EDT

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