Topic: guerilla marketing

Could You Climb a Slippery Plane Wing to Complete This Mission Impossible Obstacle Course?

Promo stunt for fifth movie challenges passersby

If you wish you could be like Mission Impossible's Ethan Hunt, here's a fun bit of stunt marketing for you. To promote Rogue Nation, the fifth movie in the franchise, agency…

TNT's 'Dallas' Is Opening a Gas Station in Manhattan [Updated]

The Ewings invade Gotham on Monday

Last week, TNT revealed that it was launching an actual "Ewing Energies" gas station in the U.S. to promote the third season of its reboot of Dallas, the iconic 1980s…

Uber Orders Ice Cream Trucks in 33 Cities

Ploy will brand car service app in 3 new markets

In this heat, what's a better ice-breaker than ice cream? Uber, the mobile app that helps folks line up cars for hire, tomorrow will offer consumers the chance to request that…

Mike and Ike's 'Breakup' Lifted Sales and Social

Launches integrated campaign after a year of fake-split narrative

For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media…