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Topic: Gucci

Robert Pattinson Has Become a Man [Video] Selling perfume he has joined the male elite, says Mad Woman Lauren Reeves

Hello! Lauren again. ... Have you ever wondered what's really going on with all those ads we've been seeing lately? I've been doing some real detective work this week, getting…

October 2, 2013, 3:12 PM EDT

Details Uses Bloggers for Native Advertising Helps brands like A/X Armani Exchange, Prada promote fall looks

In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150 men’s style bloggers who share their work…

September 5, 2013, 1:59 PM EDT

Gucci Wins Battle of Dresses at the Oscars, Thanks to Jennifer Garner Oscar de la Renta, Prada also get buzz

The battle of the Oscar dresses appears to have gone to Gucci, at least when it comes to getting people talking on social media. Amy Adams and her Oscar de la…

February 24, 2013, 9:56 PM EST

Gucci Tries 'Pinnable' Banner Ads Clicking reveals larger ad images to share on Pinterest

Here's a new definition for wasting time: pinning Gucci ads online. The marketer has begun sticking "Pin it" buttons on its fall/winter 2012 Web banners. Clicking through reveals larger ad…

October 11, 2012, 12:02 PM EDT

Magazines Betting Big on Social Media Condé Nast, Hearst seek revenue from networking sites

As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers…

August 29, 2011, 10:33 AM EDT

Gucci Goes Back to the Well With Frank Miller Spot

Frank Miller's new ad for Gucci's Guilty cologne looks suspiciously like Frank Miller's old ad for Gucci's Guilty cologne. You know, the one from last fall that seemed to impress,…

May 3, 2011, 10:59 AM EDT

Frank Miller crafts Frank Miller-y Gucci film

Frank Miller's first directing gig since The Spirit is an upcoming short film for Gucci's "Guilty" fragrance, for which the trailer is below. The mini-movie, which gives Miller another…

August 20, 2010, 9:26 AM EDT

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