Topic: The Guardian
Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook…
Specs Who Hugh Dancy Age 37 Accomplishments Stars on NBC’s Hannibal as Special Agent Will Graham (Thursdays, 10 p.m.); recently appeared on Showtime’s The Big C and in the films Hysteria and…
The Chameleon botnet continues to plague the display advertising industry. It hurts even the most savvy advertisers—fraudulently costing them millions of dollars per month. The botnet also hurts premium publishers, as…
Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of…
Aegis-owned Isobar has hired AKQA executive creative director Nick Bailey as the new executive creative director of its U.K. digital shop, glue Isobar. Bailey will oversee creative across glue Isobar's clients,…
This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…
The Guardian wants Britain to know it's taking over the weekend. No, literally taking it over, to the point where Brits will soon be forced to refer to their days off…
The digital election. The Twitter election. First we speculated, then we declared it to be true. Whatever the outcome this evening (or perhaps even days down the road), there is…
When you pay $2.2 billion for something, you expect to be able to do what you want with it. When you broadcast the Olympics, however, there's a certain lack of…
The ad tech landscape is littered with companies promising to bolster Web publishers’ shrinking bottom lines. Few truly deliver on that promise, and fewer still turn a profit. However, retargeting…
