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Topic: GSD&M

These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016

Adweek's new class of Media All-Stars

Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to…

Aliens Laugh at Silly Human Artifacts in Avocados From Mexico's Second Super Bowl Ad

Including emojis, the dress and Scott Baio

For its first Super Bowl ad last year, Avocados From Mexico journeyed back in time to imagine what the first, prehistoric Super Bowl draft was like. This year, the brand…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

Blue Bunny Picks GSD&M as Media Partner for Upcoming Brand Refresh

Texas-based shop will handle planning and buying

Blue Bunny Ice Cream plans a rebranding push this year, and has chosen GSD&M as its lead media partner following a review. The Texas-based Omnicom agency will handle strategy, buying and…

GSD&M Creatives Just Made the Freaking Coolest Holiday Wrapping Paper Ever

For the world's best gifts

Do you spend the holiday season triumphantly pumping your fist in the air, buoyed by the unwavering belief that your gift ideas are so absolutely spot on, they'll make their…

Why Today's Ad Agencies Are Reluctant to Call Themselves 'Ad Agencies'

As services and marketing channels expand, no one wants to sound limited

New-model, multidisciplinary marketing communications firm; creative and strategic boutique; full-service advertising business; fully integrated marketing agency; the disruption company. Do these bursts of jargon sound familiar? PepsiCo marketing executive Brad Jakeman earned…

Avocados From Mexico Will Return to the Super Bowl After This Year's Surprise Hit

Brand scored big with 'First Draft Ever' campaign

Avocados From Mexico will make its second Super Bowl appearance, returning to the world's most-watched TV event after enjoying surprise success during the big game in February with an ad…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

Christopher Guest Returns With More Hilarious Best in Show Spoofs for PetSmart

A coddled shih tzu and his loony owners

During the Oscars, PetSmart and Christopher Guest launched a pretty excellent campaign themed around Best in Show. Now, they're back with more. The new material from GSD&M is particularly reminiscent of…

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Consumer habits are changing as larger phones gain popularity

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a…

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