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Topic: GSD&M

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Consumer habits are changing as larger phones gain popularity

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a…

Leo Burnett Wins Pitch for Marshalls' Creative Account

Retailer spends $95 million in media annually

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls'…

Chipotle Explains Why It Doesn't Share Sales Data With Its Agencies

Focusing on long-term brand building, not short-term gains

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies. For example, the company does not feed real-time, quarterly…

How Austin's Biggest Agency Threw One of the Best Parties at SXSW [Video]

Check out our behind-the-scenes tour of GSD&M's big night

Best known lately for Petsmart's perfectly bizarre spot and an irreverent Avocados from Mexico Super Bowl ad, GSD&M is one of the more versatile agencies in the industry. And being…

Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads

Anna Faris, Jennifer Coolidge star

If you were a fan of Christopher Guest's classic movie Best in Show, PetSmart has the perfect campaign for you. The brand, with agency GSD&M, hired the writer, actor and filmmaker…

The Story Behind Avocados From Mexico's Surprise Super Bowl Hit

Produce group generated big buzz and may return next year

If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way. The association's…

Ace Hardware Has a Creative Review Underway

Retailer spends over $50 million in media annually

Ace Hardware is in the early stages of a creative review, according to sources, who said a request for proposals is likely out to agencies. It is not immediately clear…

Hilton Eyes 3 Agencies for Its Hampton Creative Account

Winner will succeed Young & Rubicam

Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations. The finalists are Cramer-Krasselt in Chicago, david&goliath in El Segundo,…

Southwest Airlines Is Completely, Hopelessly, Head Over Heels in Love in New Ads

Flying to its fields of dreams

When it comes to airports and traveling by plane, what's not to love? GSD&M spins the Beatles' flower-power anthem "All You Need Is Love" in these Southwest Airlines ads celebrating the…

Northwestern Mutual Picks a New Lead Agency

GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

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