Topic: GroupM
Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…
After rumblings for almost a year, Danone has confirmed industry speculation and announced a global media agency review which includes 23 markets around the world, according to sources. Danone's global measured…
GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare…
Quality trumps quantity. That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand…
Simmons Bedding Co.’s new marketing head Jeff Willard is tapping a familiar partner to handle the company’s media planning and buying: MEC. Last May, when Willard was chief marketing officer at…
Marketers have been awaiting a Facebook search product for a while, and on Tuesday Facebook finally delivered it with Graph Search. Like baseball prep star, agency execs considered the product…
After Glam Media launched the culinary social community Foodie in February—around the same time Pinterest blew up—Glam’s chief digital marketing officer Erin Matts noticed something. Foodie’s most popular content—recipes—was attracting a…
Usually Yahoo surprises aren’t exactly a good thing, particularly when CEO-related. Regardless how the company’s latest stunner bears out in the long run, Yahoo shocked the industry on Monday (July…
Yahoo has named Michael Barrett its new evp and chief revenue officer. When Barrett officially rejoins Yahoo early next month—he had a stint as Yahoo’s svp of e-commerce in 1999—he…
Opening up a new front in the war against rogue sites, advertisers and agencies are working with the government to develop a self-regulation program designed to choke off the flow…
