Topic: GroupM
Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago. According to multiple sources,…
As recently speculated in Adweek, WPP Group has struck a strategic partnership with Twitter in the wake of rival Publicis Groupe’s own initiative with the online social networking and microblogging…
TV is hurting the Web video ad market. But not in the way you might expect. And if you’re waiting for that intense post-NewFront marketplace to start materializing, you may want…
VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance programmatic ad buying for brands that want to reach on-the-go consumers. The companies are announcing today that they'll develop…
Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager…
Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…
After rumblings for almost a year, Danone has confirmed industry speculation and announced a global media agency review which includes 23 markets around the world, according to sources. Danone's global measured…
GroupM’s Nestlé USA win truly was a team effort. To land Nestlé ’s U.S. media planning and buying business, GroupM tapped executives from all its media agencies, including MediaCom, MEC, Mindshare…
Quality trumps quantity. That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand…
Simmons Bedding Co.’s new marketing head Jeff Willard is tapping a familiar partner to handle the company’s media planning and buying: MEC. Last May, when Willard was chief marketing officer at…
