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Topic: GroupM

WPP Consolidates All Global Data Assets in One Place as Digital Media Race Heats Up

New platform lets GroupM clients pick and choose services

WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create what it calls the ad…

In Surprise Move, WPP Names a New Global CEO at Media Agency MEC

Tim Castree will take over as Charles Courtier steps down

Today WPP named Tim Castree as global chief executive officer of MEC, the media agency that is a key part of WPP's media investment unit GroupM. The move came as a…

Meet the 12 Most Successful Media Agency Execs in Southern California

They're Adweek's inaugural L.A. Media Stars

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country's second-largest media market has also witnessed its share of change, much…

Why Marketers and Media Firms Are So Excited About Addressable Advertising

Execs from Honda, Deep Focus, Assembly and Modi Media explain

  brightcove.createExperiences(); With all the recent tech developments in TV and video like programmatic and over-the-top, addressability hasn't been getting many…

Here's How The CW Is Forging Its Own Digital Path, Without Hulu

Exclusive, in-season streaming rights are key

This week, as The CW begins to debut its season premieres, viewers used to streaming those shows on Hulu will be in for a surprise. The network's five-year deal with…

Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads

P&G, Unilever and others look for an answer to ad blocking

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne,…

To Help Fight Fraud and Piracy, GroupM Has Named a 'Brand Safety' Executive

John Montgomery takes on a new role

GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety. Reporting up to global chief digital officer Rob Norman,…

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

But shift could open up an agency opportunity with Walmart

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media. Target, which spent over $600 million…

GroupM's New CEO Is Bringing Programmatic to Old-School Media Buying

Brian Lesser leans on his Xaxis background

Specs Current gig North American CEO, GroupM Previous gig CEO, Xaxis Twitter @Blesser Age 41 Adweek: How does your background at Xaxis help in your new role at GroupM? Brian Lesser: Ultimately, only a machine and…

5 Tips for Building a Real and Successful Company Culture

4A's Transformation panel talks values and engaging millennials

There's no doubt culture is a key driver when it comes to attracting and retaining talent, but even the savviest branding effort can't create culture out of thin air. Instead, it…

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