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Topic: GroupM

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

GroupM Expands in Sports Sponsorships With New Unit, ESP

One unit focuses on teams and other rightsholders; another on advertisers looking to sponsor

GroupM is expanding its sports and entertainment operations through the creation of a new global brand called ESP, an umbrella that includes two new units. ESP Properties, one of the…

Sensors Will Have a Bigger Impact on Marketing Than the Internet Did, GroupM Exec Predicts

Ubiquitous at CES, they'll soon take over your car and yoga pants

Delivering everything from increasingly sophisticated collision detection in cars to performance-enhancing data in smart fabrics in athletic apparel, sensors are ubiquitous on the CES showroom floor this year. Jack Smith,…

Mindshare Wins Pitch for This Retailer's Account

Nordstrom spends $40 million in media annually

Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year…

Coca-Cola Shifts Its Media Account in Mexico

Annual media spending hovers around $100 million

MediaCom has continued its new business streak by adding Coca-Cola's media business in Mexico, according to sources. Annual media spending is estimated at $100 million. The shop, a unit of WPP…

Tiffany Consolidates Its Global Media Business at a Single Shop

Brand with $100m annual spend goes to MEC

Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business,…

Rentrak Bolsters Competitive Position via Kantar Deal

WPP sells Kantar's U.S. TV measurement business

In a move that will provide growing competition to larger rivals like Nielsen, Rentrak, the U.S.-based film and television measurement company, is acquiring WPP’s Kantar Media's U.S. TV measurement business…

GroupM Takes Minority Stake in Haworth

Minneapolis media shop works for Target, Ben & Jerry's

GroupM, the media division of WPP, has acquired a 49 percent stake in independent media shop Haworth Marketing. Haworth, which opened in 1970 and is based in Minneapolis, works for the…

Jonathan Adams Is Maxus' New N.A. Digital Chief

Previously, he lead N.A. media at iCrossing

In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region. Adams joins the GroupM agency…

GroupM's Maxus Wins NBCU Digital Duties

Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

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