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Topic: GroupM

Tiffany Consolidates Its Global Media Business at a Single Shop Brand with $100m annual spend goes to MEC

Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business,…

October 24, 2014, 11:24 AM EDT

Rentrak Bolsters Competitive Position via Kantar Deal WPP sells Kantar's U.S. TV measurement business

In a move that will provide growing competition to larger rivals like Nielsen, Rentrak, the U.S.-based film and television measurement company, is acquiring WPP’s Kantar Media's U.S. TV measurement business…

October 9, 2014, 9:23 AM EDT

GroupM Takes Minority Stake in Haworth Minneapolis media shop works for Target, Ben & Jerry's

GroupM, the media division of WPP, has acquired a 49 percent stake in independent media shop Haworth Marketing. Haworth, which opened in 1970 and is based in Minneapolis, works for the…

September 23, 2014, 11:55 AM EDT

Jonathan Adams Is Maxus' New N.A. Digital Chief Previously, he lead N.A. media at iCrossing

In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region. Adams joins the GroupM agency…

September 11, 2014, 10:18 AM EDT

GroupM's Maxus Wins NBCU Digital Duties Spending expected to grow to $200 million

GroupM’s Maxus has added NBCUniversal digital duties to the traditional media responsibilities it already handles for the media and entertainment giant after a review, reps at the company confirmed. The move…

July 11, 2014, 11:11 AM EDT

Networks Will Write Discounted C7 Deals, but Not Everyone's Biting Fox scores a major get as metrics for makegoods become more complex

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest…

June 2, 2014, 5:41 PM EDT

PHD's Williams Moves to Maxus New N.A. chief

Steve Williams, the president of Omnicom media network PHD in New York, is moving over to WPP’s Maxus as CEO of North America. He replaces Louis Jones, who is retiring according…

May 12, 2014, 9:04 AM EDT

MEC Wins Vodafone's Global Media Account Annual media spending exceeds $900 million

Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 million,…

April 10, 2014, 2:31 PM EDT

Yahoo's Marissa Mayer Tackles the Tumblr Advertising Question GroupM's Rob Norman asks how Yahoo will get its $1 billion back

A hoarse-voiced Marissa Mayer of Yahoo—appearing today at the 4A's Transformation Conference in Beverly Hills, Calif.—became most animated when asked about her company's $1.1 billion acquisition of Tumblr. Interviewer Rob Norman…

March 17, 2014, 10:25 PM EDT

Advertisers Give White House Meeting High Marks Participants say government wants to preserve data-driven economy

It's not often that advertisers walk out of a meeting with government officials and have good things to say about the experience. But that was the reaction from many of…

March 14, 2014, 9:42 AM EDT

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