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Topic: GroupM

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

But shift could open up an agency opportunity with Walmart

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media. Target, which spent over $600 million…

GroupM's New CEO Is Bringing Programmatic to Old-School Media Buying

Brian Lesser leans on his Xaxis background

Specs Current gig North American CEO, GroupM Previous gig CEO, Xaxis Twitter @Blesser Age 41 Adweek: How does your background at Xaxis help in your new role at GroupM? Brian Lesser: Ultimately, only a machine and…

5 Tips for Building a Real and Successful Company Culture

4A's Transformation panel talks values and engaging millennials

There's no doubt culture is a key driver when it comes to attracting and retaining talent, but even the savviest branding effort can't create culture out of thin air. Instead, it…

Ikea Begins a Review of Its Global Media Business

After Mediapalooza 2015, activity heats up again

Has Mediapalooza 2016 arrived? Last year, a series of reviews, dubbed "Mediapalooza," rocked the agency world. Major players such as Coca-Cola, Procter & Gamble, Mondelez, L'Oréal and Johnson & Johnson, among others,…

In Reshuffling Top Management, Ernie Simon Is Mindshare's New North American Chief

Replaces Colin Kinsella

Colin Kinsella, CEO at Mindshare, North America, is leaving the GroupM media agency and being replaced by Ernie Simon, president of GroupM Consulting. It's not clear if Kinsella has another job…

MEC Promotes 2 Employees in Top Management Shift

Bowden, Cortizo-Burgess get new roles

The GroupM media network MEC is making changes to its top management team: Stuart Bowden, formerly joint CEO of MEC in the U.K., is the new global chief strategy officer…

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

Fullscreen Sets Up an Influencer Marketing Group Dedicated to GroupM and WPP Clients

New template for how to work with agencies

Between key executive hires and a forthcoming subscription service, Fullscreen hasn't been shy about its ambitions for 2016. And just five days into the new year, it's starting to make…

GroupM Adds The Exchange Lab to Its Stable

WPP media organization gains key talent, technology in the deal

WPP's GroupM has added The Exchange Lab, a marketing technology firm, to the fold in a move that boosts its programmatic capabilities. The Exchange Lab is best known for its proprietary…

Projections Suggest Advertising Growth Will Remain Sluggish in 2016

Forecasts $22 billion net global ad growth

In 2016 the advertising industry can expect another year of slow growth, according to a new global media and marketing forecast from WPP's GroupM. In its annual report, released today, GroupM…

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