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Topic: Group M

6 Marketing Experts Tell You What You Need to Know About CES 2015

A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…

Yahoo Still Looking to Ignite Tumblr's Ad Potential

Target is 2014

Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap…

Media Agency Bosses Tackle Turnover, Transparency

Six leaders talk shop at the 4A's conference

In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything…

NBCU Splits Media Business Between 2 Contenders

Publicis Groupe, WPP share $1 billion prize

Publicis Groupe and WPP Group are the big winners in the U.S. media review triggered by Comcast's acquisition of NBC Universal. In play was more than $1 billion in annual media…

WPP Unit Targets Consumers With 'World's Largest' Profile Database

Xaxis to create personalized ads

Just days after Google completed the rollout of its interest-based advertising service, WPP is jumping on the targeted-ad bandwagon with its own company that will link ad-buying technology with a…

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