Topic: Group M
Type
Media Agency Bosses Tackle Turnover, Transparency
Six leaders talk shop at the 4A's conference
In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything…
NBCU Splits Media Business Between 2 Contenders
Publicis Groupe, WPP share $1 billion prize
Publicis Groupe and WPP Group are the big winners in the U.S. media review triggered by Comcast's acquisition of NBC Universal. In play was more than $1 billion in annual media…
WPP Unit Targets Consumers With 'World's Largest' Profile Database
Xaxis to create personalized ads
Just days after Google completed the rollout of its interest-based advertising service, WPP is jumping on the targeted-ad bandwagon with its own company that will link ad-buying technology with a…
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