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Topic: Grocery

Kraft Foods and Heinz Will Merge to Create a $28 Billion Grocery Powerhouse

Will become world's fifth-largest food and beverage company

The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will merge…

Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors

Data backs up brands' snack experiments

Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to…

This Grocery Store's New Look Was Inspired by Everything From Pixar to BuzzFeed

Lowes Foods gets a bold rebrand from agency The Variable

Sure, megachains like Whole Foods and Trader Joe's can pull off a hip, millennial-savvy vibe. But what about those old-school regional grocers? Lowes Foods, with around 100 locations in the Carolinas…

Waitrose Skips the Whimsical but Still Warms Hearts in Its Christmas Ad

And you might actually remember what's being advertised

Christmas storytelling is an annual rite of advertising one-upsmanship in Britain. But how can you weave a heart-warming tale while still keeping your product front and center? U.K. grocery chain Waitrose…

When a Competitor Was Caught Upselling, This Grocery Chain Had the Perfect Response

A quick-thinking coup for Lidl U.K.

British supermarket chain Sainsbury's had a bit of an awkward social media moment this week, when a customer noticed a sign encouraging employees to squeeze patrons for more money. The sign,…

9 Sneaky Marketing Tricks We Fall for Every Time We Shop

From decoy pricing to BOGOs, a catalog of manipulations

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why I…

Adweek's Top 5 Commercials of the Week: May 2-9

These hot and cool spots crossed borders. Vote for your favorite

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week…

A Look at How Women Grocery Shop

They focus on health, and prefer to squeeze their produce in person

These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices,…

This Is How Men Grocery Shop

65% say they’re open to trying new brands

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as…

This Family Gets Awesomely Excited About Cheap Thanksgiving Meat

And, of course, cheap yams

No Thanksgiving meal is complete without a hearty helping of cheap, cheap meat. This seasonal spot from Price Chopper and agency DeVito/Verdi has some fun with the reputation that discount grocers…

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