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Topic: Grocery

Why Do So Many People Go Crazy for Wegmans?

How an upstate New York grocer found a national cult following

Late in January, when the Wegmans grocery chain confirmed that it planned to build a store in the Raleigh-Durham-Chapel Hill "Triangle" area of North Carolina, local residents got excited—really excited. "The…

Ad of the Day: A U.K. Grocer's Lovely Ode to Fall Will Make You Want to Fire Up the Hot Cider

Set to the tune of Winnie the Pooh's 'Blustery Day'

Autumn is defined as much by the crisp beauty of its weather as by the sudden chill it can bring, driving you inside to warm up your hands and belly. British…

Kraft Foods and Heinz Will Merge to Create a $28 Billion Grocery Powerhouse

Will become world's fifth-largest food and beverage company

The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will merge…

Yes, Shoppers Actually Do Like Those Adventurous New Food Flavors

Data backs up brands' snack experiments

Food marketers are constantly experimenting with crazy flavors to get consumers to try new products. Those gimmicks are successfully piquing shoppers' interest (regardless of how something actually tastes), according to…

This Grocery Store's New Look Was Inspired by Everything From Pixar to BuzzFeed

Lowes Foods gets a bold rebrand from agency The Variable

Sure, megachains like Whole Foods and Trader Joe's can pull off a hip, millennial-savvy vibe. But what about those old-school regional grocers? Lowes Foods, with around 100 locations in the Carolinas…

Waitrose Skips the Whimsical but Still Warms Hearts in Its Christmas Ad

And you might actually remember what's being advertised

Christmas storytelling is an annual rite of advertising one-upsmanship in Britain. But how can you weave a heart-warming tale while still keeping your product front and center? U.K. grocery chain Waitrose…

When a Competitor Was Caught Upselling, This Grocery Chain Had the Perfect Response

A quick-thinking coup for Lidl U.K.

British supermarket chain Sainsbury's had a bit of an awkward social media moment this week, when a customer noticed a sign encouraging employees to squeeze patrons for more money. The sign,…

9 Sneaky Marketing Tricks We Fall for Every Time We Shop

From decoy pricing to BOGOs, a catalog of manipulations

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why I…

Adweek's Top 5 Commercials of the Week: May 2-9

These hot and cool spots crossed borders. Vote for your favorite

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week…

A Look at How Women Grocery Shop

They focus on health, and prefer to squeeze their produce in person

These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices,…

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