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Topic: Grocery

9 Sneaky Marketing Tricks We Fall for Every Time We Shop From decoy pricing to BOGOs, a catalog of manipulations

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why I…

August 6, 2014, 1:59 PM EDT

Adweek's Top 5 Commercials of the Week: May 2-9 These hot and cool spots crossed borders. Vote for your favorite

As the tulips pop and the winter garb is tucked away in the backs of closets, some of the brands that gave us our biggest ad hits of the week…

May 9, 2014, 9:16 AM EDT

A Look at How Women Grocery Shop They focus on health, and prefer to squeeze their produce in person

These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices,…

April 2, 2014, 6:00 AM EDT

This Is How Men Grocery Shop 65% say they’re open to trying new brands

Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as…

February 25, 2014, 10:48 PM EST

This Family Gets Awesomely Excited About Cheap Thanksgiving Meat And, of course, cheap yams

No Thanksgiving meal is complete without a hearty helping of cheap, cheap meat. This seasonal spot from Price Chopper and agency DeVito/Verdi has some fun with the reputation that discount grocers…

November 27, 2013, 2:22 PM EST

Twinkies Are Back! Now What? As the 83-year-old snack returns to shelves, the road ahead may not be soft and spongy

When Hostess Twinkies return to store shelves next month, they’ll epitomize one of branding’s rarest feats: a return from the dead. But while the snack’s resurgence (courtesy of a $410…

June 27, 2013, 12:42 PM EDT

Amazon Enters L.A. for Grocery Delivery Is the e-grocery space set for a renaissance?

It seems like the e-grocery business—for all its problems during the dot-com era—could be on the verge of a Web 3.0 renaissance. For instance, Amazon today debuts its AmazonFresh grocery initiative…

June 10, 2013, 2:31 PM EDT

Target Rolls Out Four More Amusingly Fashionable Grocery Ads Mono campaign extended on Golden Globes

If you enjoyed the first four Target grocery ads that pretended to be fashion spots, here are four more—selling diapers, lightbulbs, oatmeal and fruit snacks. They broke Sunday night during…

January 14, 2013, 3:08 PM EST

Top 10 Commercials of the Week: Jan. 4-11 Coke refreshes its polar bears, Target makes groceries fashionable, and Burberry finds its Romeo

This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world. Many…

January 11, 2013, 9:09 AM EST

Top 10 Commercials of the Week: Nov. 30 - Dec. 7 Internet Explorer trolls itself, Santas go surfing, and GE gets the robots moving

This week, Bing bashed Google for "Scroogling" your holiday shopping searches, StubHub's ticket tree mourned its piney and formerly ornamented cousin, and Expedia unleashed a rare commercial that will have…

December 7, 2012, 10:04 AM EST

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