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Topic: Grey

Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night

Another safety innovation with LifePaint

Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they…

Accounts in Review: MetLife's Agency Review Follows a Clear Pattern

Search begins 2 months after new marketing chief arrives

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief marketing…

Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Stays with OMD after reaching out to other shops

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came amid…

Ad of the Day: Here's What Happens When You Open a Gun Store in the Middle of NYC

Every weapon has a history

States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs, including 2013's famous "Ed" spot, which won a Silver Lion…

Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers

That's how many people have cruised just once

The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request for…

Kevin Bacon Does Ads for Eggs, Because What Goes Better With Eggs Than Bacon?

American Egg Board finds its perfect endorser

Kevin Bacon has traded off the whole "six degrees" thing in ads for years. Now it's time to put the Bacon to work. And that he does in an amusing if…

Accounts in Review: Safelite AutoGlass Unbundles Its Media Business

And Horizon beats two shops to win CarMax

Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction. Safelite AutoGlass, a unit of Belron that operates in all 50…

Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle

5 teams still in contention

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The lead…

Canon Wants to See the Movie Trailer for Your Life Story

Ron Howard and Josh Hutcherson will pick the best one

The explosion of mobile photography and user-generated content has turned practically everyone into a professional creative these days, or at least that's what Canon hopes to convey in its newest…

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT

Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

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