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Topic: Grey

New Logo Reintroduces the National Park Service Public engagement campaign aims to reach millennials

The National Park Service’s 100-year anniversary isn’t until 2016, but it's celebrating early by getting a face-lift for its logo. It’s all part of a new campaign rolling out in…

March 24, 2014, 7:45 AM EDT

BBDO Wins CVS Replaces Arnold, which pulled out of review

BBDO continues its new business streak, winning creative duties for CVS Caremark after prevailing in the Wells Fargo pitch last week. CVS' media spending last year was $115 million. The decision ends…

March 19, 2014, 12:29 PM EDT

British Airways Expands Its Relationship With BBH Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

March 18, 2014, 3:49 PM EDT

Arnold Pulls Out of CVS Review Incumbent since 2010

Arnold, the incumbent agency in CVS’ creative agency search, has withdrawn from the process. In late January, Arnold advanced to a place within a relatively long list of finalists, including corporate…

March 3, 2014, 12:43 PM EST

Detweiler Is New Grey S.F. CCO Office also adds Ryder System

The revamping of Grey San Francisco continues with the hire of Curt Detweiler as chief creative officer of the office. Detweiler most recently was managing director and executive creative director…

February 24, 2014, 3:57 PM EST

Papa John's Finds a New Lead Creative Agency Grey succeeds Zimmerman on the business

Papa John's has completed its search for a new lead creative agency. Grey has landed the business, beating back competition from BBDO, Arnold and Doner, the pizza chain has confirmed. The…

February 24, 2014, 12:14 PM EST

Ad of the Day: P&G Surges at Olympic Finish Line With CoverGirl's 'Girls Can' Campaign Star-studded battle cry

Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments. CoverGirl's "#GirlsCan" spot, by Grey in New York,…

February 24, 2014, 10:26 AM EST

TNT's 'Dallas' Is Opening a Gas Station in Manhattan [Updated] The Ewings invade Gotham on Monday

Last week, TNT revealed that it was launching an actual "Ewing Energies" gas station in the U.S. to promote the third season of its reboot of Dallas, the iconic 1980s…

February 20, 2014, 9:00 AM EST

Ad of the Day: Newspaper Brilliantly Reenacts Scenes From Art, Music and Film in One Take Grey London's 'Icons'

In marketing, sometimes the greatest obstacle to greatness can be attempting to re-create greatness. Advertising seems to know only how to cheapen art, making it incredibly rare to find an…

February 4, 2014, 11:31 AM EST

The 10 Most Watched Ads on YouTube in December Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

January 10, 2014, 12:56 PM EST

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