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Topic: Grey

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015

Looking back at Adweek's Global Agency of the Year

With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is…

Global Agency of the Year: Grey's Work Sparked Cultural Conversations Worldwide

And brought home a mountain of awards

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the…

Tate Britain's Striking New Ads Ditch the Artwork for the Stories Behind It

Visual product gets narrative teasers

It's a pretty established rule of museum marketing that your advertising should show off, you know, what's inside the museum—particularly if you've got some famous artwork in there. But Grey…

A Creative and a Mother. Can You Be Both?

Why I'm back at work after my second, and what I'm trying to do differently

I have just returned to Grey London from my second maternity leave. Before I waddled off into the sunset, everyone told me, "You won't come back to work after two…

Grey New York Makes a Splash in the Talent Pool with New TLC Unit

Department will handle casting and talent management

Grey New York is expanding its services by launching a new department focused on a unique sort of skill set: talent management. The agency started Grey TLC—or Talent, Licensing and Casting…

Volvo Finds Another Use for LifePaint: Keeping Kids Safe and Illuminated on Halloween

Innovative product also finds retail distribution

Volvo's LifePaint—an invisible, spray-on substance—was invented to take some of the fear out of cycling at night. And now, it's being put to good use on the scariest night of…

Olive Garden Ends 30-Year Agency Relationship With Grey, Hires Mcgarrybowen

Since 1986, chain grew from 4 locations to 800+

With just four locations, Olive Garden barely even qualified as a chain of restaurants when it began working with Grey in 1986. Now, after growing to more than 800 locations,…

5 Reasons a Job in Asia Will Propel Your Creative Career Forward

Gaining hugely marketable insights

As clients and agencies increasingly look overseas to Asia for growth opportunities, smaller and midsize outfits like kbs+ are setting up offices in China, Singapore and beyond, challenging larger agencies…

This Campaign Finds a Clever Visual Way to Show Our Connection to the National Parks

Grey breaks out the body paint for stirring spot

The National Park Service has a sightseeing stop for everyone, so long as you're wearing body paint to match the scenery you're planning to visit. In this new ad for the…

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