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Topic: Grey

Ad of the Day: Here's What Happens When You Open a Gun Store in the Middle of NYC

Every weapon has a history

States United to Prevent Gun Violence and its agency, Grey New York, have teamed up for some truly hard-hitting PSAs, including 2013's famous "Ed" spot, which won a Silver Lion…

Canon Wants to See the Movie Trailer for Your Life Story

Ron Howard and Josh Hutcherson will pick the best one

The explosion of mobile photography and user-generated content has turned practically everyone into a professional creative these days, or at least that's what Canon hopes to convey in its newest…

Acer Selects Saatchi & Saatchi Singapore as Global Creative Agency

Computer brand spends $50 million in media annually

Acer has selected the Singapore office of Saatchi & Saatchi Singapore to lead global creative efforts for the Taiwanese computer manufacturer. The Publicis Groupe agency prevailed in a pitch against Grey…

Papa John's Picks a New Agency to Help It Go Global

Initiative will handle media planning, digital efforts

Initiative has landed Papa John's International's media business, replacing Zimmerman Advertising, Fort Lauderdale, on an account that spends about $130 million in measured media. The New York shop is charged…

Pandora Jewelry Selects Grey N.Y. as Its New Creative Agency

First work will break before Mother's Day

Grey New York was tapped as the creative lead, in the Americas, for jewelry manufacturer Pandora after a review with WPP corporate siblings Young & Rubicam and JWT. In addition, Pandora…

American Family Insurance Finds a New Lead Agency

BBDO takes on a brand that spends $150 million in media annually

BBDO has outstripped Grey to claim lead creative responsibilities on American Family Insurance, which spent more than $150 million in media last year. The two shops emerged as finalists for the…

American Family Insurance Narrows Its Search to 2 Agencies

BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

Source Marketing's Kersten Rivas on the Advantage of a Smaller Agency

New president says you can be more nimble, entrepreneurial

  Photo: Alfred Maskeroni Specs New gig President, Source Marketing Old gig Managing director, Havas Worldwide New York Age 43 Twitter @mittonrivas What drew you to Source Marketing? I was at Havas for eight years, and we weathered…

Ad of the Day: DirecTV Enlists Painfully Awkward Rob Lowe, Its Most Pitiful Rob Lowe Yet

Cable sure does strange things to people

Rob Lowe keeps sinking in DirecTV's campaign. Having already been introduced to Creepy Rob Lowe and Less Attractive Rob Lowe, now we get to meet Painfully Awkward Rob Lowe. Like his…

Grey Names a Head of Creative Technology for New York

Fred Gerantabee joined 3 years ago to build the shop's digital practice

Amid Grey New York's new business success in the past few years, one thing that may have not been obvious are the digital assignments won by the agency, which is…

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