Grey | Adweek Grey | Adweek
Advertisement

Topic: Grey

Duracell Picks a New Lead Agency in the U.S. Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

July 17, 2014, 11:04 AM EDT

Add Lean Cuisine to the List of Nestlé Reviews Brand's annual media spending is $30 million

Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well. One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative…

June 18, 2014, 11:11 AM EDT

Ad of the Day: In Sequel to Viral Smash, Pantene Urges Women to Stop Apologizing Brand continues to challenge gender norms

As a woman who has been called out for apologizing too much, watching Pantene's "Not Sorry" video made me cringe. It hit too close to home, and that's the beauty…

June 18, 2014, 8:30 AM EDT

McCann Erickson Is Cigna's New Lead Creative Agency OMD wins the HMO's media business

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around…

June 11, 2014, 9:18 AM EDT

4 Shops Vie for P&G's Duracell Account Brand spent $50 million in media last year

Classically, Procter & Gamble is only looking at roster shops to find a new agency for its Duracell brand in the U.S. Sources identified the agencies as Anomaly, mcgarrybowen, Saatchi &…

June 3, 2014, 4:31 PM EDT

Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work Check out the (often international) winners

For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative…

April 29, 2014, 7:00 AM EDT

Ad of the Day: Duracell Joins 2 Guys on Insane Boat Ride Across the Atlantic Youngest pair to row all the way

Row, row, row your boat … 3,000 miles without stopping!? Meet Luke Birch and Jamie Sparks, two British endurance-sports mavens who recently became the youngest pair ever to row across the…

April 17, 2014, 10:15 AM EDT

Red Lobster Reviews Its Creative Business Annual media spending exceeds $156 million

Red Lobster has launched a review of its creative business, which Grey has handled since 2010. The restaurant chain's media spending exceeded $156 million last year, down slightly from about $160…

April 10, 2014, 4:09 PM EDT

R/GA Tops Webby Award Nominations 72andSunny, McCann, Ogilvy & Mather also bag multiple noms

The Webby Awards released its list of finalists for the 18th Annual Webby Awards today, and with nine nominations R/GA leads the pack in the Internet competition. Los Angeles-based 72andSunny…

April 8, 2014, 4:15 PM EDT

FCB West Wins Ghirardelli Chocolate Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

April 3, 2014, 1:01 PM EDT

Advertisement