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Topic: Grey

Ad of the Day: Old El Paso Brings Brits to Mexico for a Beautifully Shot Tour of Traditional Cuisine

Grey London shows where recipes were born

It's rare (and probably unprecedented) that we'd recommend watching 5-minute ads for pre-packaged Mexican food, but these are worth making an exception. In Grey London's first work as the lead agency…

How Spongecell Helps Agencies Navigate the World of Automated Advertising

Injecting creativity into programmatic

Specs Who CEO, co-founder Ben Kartzman (l.); chief product officer, co-founder Anthony Yam What Programmatic creative specialist Where New York, San Francisco, Los Angeles, Chicago, London Speed is king at Spongecell, which takes the…

Grey Wants to Raise the Profile of Its Activation and PR Team

Hires Handlos and Valleau as co-creative leads

As testament to Grey N.Y.'s fast-growing activation and PR efforts, the agency has appointed two creative execs to oversee the team charged with driving integrated work: The co-creative leads are…

Ad of the Day: Rob Gronkowski Ushers in New NFL Season With a Nod to Youth Leagues

Football's powerful present meets its uncertain future

Grey New York juxtaposes the pre-game rituals of New England Patriots tight end Rob Gronkowski with those of a Hispanic neighborhood schoolboy in this understated 60-second launch spot for the…

Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV

NFL stars line up against lame versions of themselves

DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself—the kind of guy who has…

After 3 Decades With Grey, Olive Garden Launches Creative Review

The lead agency since 1986 is defending

Olive Garden, a mainstay account at Grey for nearly three decades, has launched a review of its creative business. The restaurant chain spent $155 million in media last year, according to…

Inside Grey's Global Sweep of 113 Lions at Cannes

18 offices won, nearly double the amount in 2014

While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded…

Soundcloud's Amazing Acoustic Rebuilding of the Berlin Wall Wins Radio Grand Prix

Grey Germany uses wavelength visuals perfectly

CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive…

Grey's LifePaint Wins Another Grand Prix, as 'Proud Whopper' Keeps Racking Up Lions

AKQA also win gold for U.S. in Design

CANNES, France—Grey is having a Cannes festival to remember, as its London office topped the Design Lions contest here tonight for Volvo's LifePaint (its second Grand Prix of the festival)…

Marilyn Manson Reflects on the Costs and Controversy of Crafting Your Own Persona

Singer is a Cannes case study in personal branding

CANNES, France—More than 20 years ago, Marilyn Manson created his persona and even booked his first performance without even having written a song. Best of all, he wrote his autobiography…

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