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Topic: Grey

American Family Insurance Finds a New Lead Agency BBDO takes on a brand that spends $150 million in media annually

BBDO has outstripped Grey to claim lead creative responsibilities on American Family Insurance, which spent more than $150 million in media last year. The two shops emerged as finalists for the…

November 20, 2014, 10:56 AM EST

American Family Insurance Narrows Its Search to 2 Agencies BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

November 10, 2014, 6:32 PM EST

Source Marketing's Kersten Rivas on the Advantage of a Smaller Agency New president says you can be more nimble, entrepreneurial

  Photo: Alfred Maskeroni Specs New gig President, Source Marketing Old gig Managing director, Havas Worldwide New York Age 43 Twitter @mittonrivas What drew you to Source Marketing? I was at Havas for eight years, and we weathered…

October 27, 2014, 12:01 AM EDT

Ad of the Day: DirecTV Enlists Painfully Awkward Rob Lowe, Its Most Pitiful Rob Lowe Yet Cable sure does strange things to people

Rob Lowe keeps sinking in DirecTV's campaign. Having already been introduced to Creepy Rob Lowe and Less Attractive Rob Lowe, now we get to meet Painfully Awkward Rob Lowe. Like his…

October 17, 2014, 11:09 AM EDT

Grey Names a Head of Creative Technology for New York Fred Gerantabee joined 3 years ago to build the shop's digital practice

Amid Grey New York's new business success in the past few years, one thing that may have not been obvious are the digital assignments won by the agency, which is…

October 6, 2014, 10:35 AM EDT

Why the Perfect Modern Creative Is Fierce, Fearless and Female The new face of great work

The perfect modern creative is a woman. Because we have enough men, and men like it the way it is right now. She will seek change. And her finest qualities will be frustration…

October 2, 2014, 7:14 AM EDT

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

September 18, 2014, 6:16 AM EDT

Papa John’s Goes Social for NFL Kickoff Peyton Manning stars in TV ads

In its biggest social media campaign to date, Papa John’s is teaming up with Denver Broncos quarterback Peyton Manning to kick off the 2014 NFL season this week. The national chain,…

September 4, 2014, 9:15 AM EDT

Kirshenbaum Bond Senecal Keeps Its Dual Creative Leadership Model Dan Kelleher and Jonathan Mackler are the new co-CCOs

New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role. Dan Kelleher, an executive creative director at Grey in New York,…

August 14, 2014, 10:57 AM EDT

Duracell Picks a New Lead Agency in the U.S. Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

July 17, 2014, 11:04 AM EDT

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