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Topic: Grey

This Folk Song About Severed Fingers Is Actually a Gun Violence PSA for Millennials

'Keep your finger off the trigger'

Grey New York makes a ton of gun violence PSAs—from the famously brutal (and award-winning) "Ed" spot in 2013 to this year's stunt in which it opened a gun store…

A 5-Year-Old Girl's Real Call to the Police Saves Her Mother in This Remarkable PSA

Actual audio of Elleemae Addison

Real audio of a 5-year-old girl calling 999 (Britain's version of 911)—after her mother has had a seizure—anchors this compelling new PSA from Grey London aimed at getting more parents…

DirecTV Ditches Rob Lowe for Hannah Davis and a Horse in Shamelessly Silly New Ads

Don't take her word for it

DirecTV doesn't want you to have to look at ugly cable wires and boxes. So, it's putting Hannah Davis on your screen instead (and saying goodbye to Rob Lowe). Sports Illustrated's…

Grey Treats Iodine Deficiency Through the Decorative Dots on Indian Women's Foreheads

Fighting malnutrition, one bindi at a time

Iodine deficiency is a huge issue in rural India, and here's one unusual way to help solve the problem—iodized bindis. The Neelvasant Medical Foundation and Research Center, a nonprofit group based…

Grey Channels Abba in Absurdly Epic Music Video for Jim Heekin on His 10th Anniversary

Yes, Adweek's on his nuts again

Who knew Grey's global CEO Jim Heekin could be comedy gold? Well, none other than his creative partner, Tor Myhren, who, when not making ads for DirecTV, Febreze and Gillette, spoofs…

Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night

Another safety innovation with LifePaint

Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they…

Kevin Bacon Does Ads for Eggs, Because What Goes Better With Eggs Than Bacon?

American Egg Board finds its perfect endorser

Kevin Bacon has traded off the whole "six degrees" thing in ads for years. Now it's time to put the Bacon to work. And that he does in an amusing if…

SI's Swimsuit Models Look a Bit Less Lovely If They Have Cable Instead of DirecTV

Hannah Davis, Chrissy Teigen and Nina Agdal get Rob Lowed

To date, Rob Lowe has been the only celebrity to suffer physical indignities in Grey's DirecTV campaign making fun of cable customers. But now he can add three famous supermodels…

Rob Lowe Talks About the Awesome Randomness of His DirecTV Characters [Video]

The ads are 'out there in a really fun, smart, stupid way'

Grey has gotten a lot of buzz out of its DirecTV campaign featuring oddball versions of Rob Lowe as a cable subscriber. After shooting the first five ads last year,…

Powerful 'Lockdown' PSA Marks a Grim Statistic: Nearly 100 School Shootings Since Newtown

The new reality in American classrooms

Classroom lockdown drills—at my first grader's school and every other school in America—have become the norm since the tragedy at Newtown, two years ago this Sunday. The powerfully sad PSA…

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