Topic: Grey Poupon
Type
How Grey Poupon Recut the Mustard
CP+B fits old ad that wouldn't die into the brand's new revival
IDEA: Pardon me, are you a brand whose only real equity comes from a campy TV spot made 30 years ago that's been parodied to death in pop culture? Grey…
Samsung and Grey Poupon's Oscars Ads Win on Twitter
Sentiment around Apple and Coke's spots wasn't as good, says Networked Insights
Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter…
Grey Poupon's 'Pardon Me' Ad Is Reborn as Explosive Car Chase
Two-minute spot by CP+B goes live during the Oscars
With a sold-out inventory of spots costing $1.7 million per 30 seconds, this Sunday's Academy Awards presentation on ABC is looking to be quite an epic advertising event. But one…
Grey Poupon Only Accepting Facebook Fans Who Have Good Taste
App scans your profile to see if you qualify
Pardon me … do you have any sophistication? Grey Poupon wants to know as it returns to mass-market advertising for the first time in 15 years—with a campaign from Crispin…
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