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Topic: Grey Poupon

8 Types of Real-Time Marketing, and the Brands That Got It Right Being great in the moment

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean you…

September 8, 2013, 10:05 PM EDT

The 10 Winners of Adweek's 2013 Media Plan of the Year These agencies deliver creative solutions and outstanding results

When an ad campaign ends up succeeding, so often it's the creative agency that gets all the credit. Adweek's Media Plan of the Year aims to give credit where it's…

August 18, 2013, 10:24 PM EDT

Ad of the Day: Grey Poupon The Kraft brand serves up the best gay-pride ad of a historic week

Of all the branded efforts around gay pride in this historic week, this one from Grey Poupon and agency Crispin Porter + Bogusky is perhaps the best. A clever take on…

June 27, 2013, 1:44 PM EDT

How Grey Poupon Recut the Mustard CP+B fits old ad that wouldn't die into the brand's new revival

IDEA: Pardon me, are you a brand whose only real equity comes from a campy TV spot made 30 years ago that's been parodied to death in pop culture? Grey…

March 4, 2013, 10:16 PM EST

Samsung and Grey Poupon's Oscars Ads Win on Twitter Sentiment around Apple and Coke's spots wasn't as good, says Networked Insights

Samsung's big Oscars ad buy was a huge success on Twitter, according to data from Networked Insights, which found that the brand had the largest volume of social media chatter…

February 25, 2013, 12:08 PM EST

Grey Poupon's 'Pardon Me' Ad Is Reborn as Explosive Car Chase Two-minute spot by CP+B goes live during the Oscars

With a sold-out inventory of spots costing $1.7 million per 30 seconds, this Sunday's Academy Awards presentation on ABC is looking to be quite an epic advertising event. But one…

February 22, 2013, 5:00 PM EST

Grey Poupon Only Accepting Facebook Fans Who Have Good Taste App scans your profile to see if you qualify

Pardon me … do you have any sophistication? Grey Poupon wants to know as it returns to mass-market advertising for the first time in 15 years—with a campaign from Crispin…

September 12, 2012, 12:31 PM EDT

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