Topic: Grey NY

Grey N.Y. Resigns E*Trade

Account in Review

After a six-year run, Grey Advertising resigned E*Trade after the client said it was launching an agency review. An RFP went out this week as the first stage of the…

Arnold Wins Avocados From Mexico

Aims to broaden appeal

Mexican avocado producers want consumers to think beyond guacamole and are prepping new marketing initiatives to take the fruit from exotic to everyday use. Avocados from Mexico, the newly-formed marketing agency…