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Topic: Grey Group

Grey Group Wants to Turn Innovative Ideas Into Businesses

Volvo's Life Paint a prime example

Grey Group wants to do more than think of good ideas—It wants to turn them into actual business models with real products that make real revenue. To do this, the New…

Q&A: Grey's New Global Creative Council Chairman on 'Never Choosing the Middle Road'

Per Pedersen reflects on being the network's top creative evangelist

Grey earned Adweek's 2015 Global Agency of the Year honors on the strength of both its relatively conventional work for clients like Canon and its more outlandish efforts like a recently…

Convicted Murderers Learn to Save Lives With First Aid in Controversial Red Cross Campaign

Grey spearheads a study in redemption

"Is it easier to take a life, or to save one?" That's the question posed by ad agency Grey for the Polish Red Cross in "Life After Death," a poignant, polarizing…

How Cannes Lions Will Put Music Back in the Spotlight in 2016

Its role in marketing gets formal recognition

In 1971, Coca-Cola and McCann's Bill Backer taught the world to sing in perfect harmony. Today, George Gershwin's "Rhapsody in Blue" flies the friendly skies alongside United Airlines more than…

Deb Freeman to Lead Strategy at FCB Garfinkel

Agency planning vet spent a decade with Grey Group

FCB Worldwide has hired Deb Freeman, a 10-year veteran of the Grey Group, to serve as chief strategy officer of its FCB Garfinkel unit in New York, effective Feb. 1. Freeman…

Inside Grey's Global Sweep of 113 Lions at Cannes

18 offices won, nearly double the amount in 2014

While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded…

Family Photos: The Advertising and Media Edition

Some of the industry's boldface names along with their progeny

Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here,…

Myhren Promoted to Grey Global CCO

Succeeds Mellors

Tor Myhren’s performance at Grey New York has catapulted him onto a global stage: The president, chief creative officer of the network’s flagship office is taking its top worldwide creative…

Grey Hires Lampertius as Shopper Marketing Chief

Was at Momentum

WPP Group chief Martin Sorrell describes shopper marketing as the next big battleground for retailers in mature markets. In that offensive WPP’s Grey has enlisted Joe Lampertius to work on…

Ad of the Day: Watch Soccer Anywhere With The Sun + Goals

Still, there are some places you shouldn't

Sports people everywhere are really excited about being able to watch sports on their phones. Just take the Manning brothers and their gaudy paean with Grey New York to DirecTV's device-agnostic NFL…

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