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Topic: Grey Group

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Family Photos: The Advertising and Media Edition Some of the industry's boldface names along with their progeny

Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here,…

November 10, 2013, 8:24 PM EST

Myhren Promoted to Grey Global CCO Succeeds Mellors

Tor Myhren’s performance at Grey New York has catapulted him onto a global stage: The president, chief creative officer of the network’s flagship office is taking its top worldwide creative…

October 30, 2013, 3:15 PM EDT

Grey Hires Lampertius as Shopper Marketing Chief Was at Momentum

WPP Group chief Martin Sorrell describes shopper marketing as the next big battleground for retailers in mature markets. In that offensive WPP’s Grey has enlisted Joe Lampertius to work on…

October 23, 2013, 2:21 PM EDT

Ad of the Day: Watch Soccer Anywhere With The Sun + Goals Still, there are some places you shouldn't

Sports people everywhere are really excited about being able to watch sports on their phones. Just take the Manning brothers and their gaudy paean with Grey New York to DirecTV's device-agnostic NFL…

August 9, 2013, 12:52 PM EDT

Shopper Marketing Is Going Mainstream Retail is the center of gravity

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…

May 19, 2013, 10:30 PM EDT

The Man Who Took on Nielsen PrecisionDemand's Jon Mandel

It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. “It was Danny Abraham,”…

March 24, 2013, 11:39 PM EDT

Grey's Anatomy After five years at the helm, Tor Myhren has led the New York office to colorful acclaim

What should the E*Trade talking baby do next? Give financial advice to celebrities? Make pithy points about trading while reading articles in the Los Angeles Times? The Super Bowl is months away, but…

October 3, 2012, 6:26 AM EDT

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