Topic: Grey Group

Inside Grey's Global Sweep of 113 Lions at Cannes

18 offices won, nearly double the amount in 2014

While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded…

Family Photos: The Advertising and Media Edition

Some of the industry's boldface names along with their progeny

Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here,…

Myhren Promoted to Grey Global CCO

Succeeds Mellors

Tor Myhren’s performance at Grey New York has catapulted him onto a global stage: The president, chief creative officer of the network’s flagship office is taking its top worldwide creative…

Grey Hires Lampertius as Shopper Marketing Chief

Was at Momentum

WPP Group chief Martin Sorrell describes shopper marketing as the next big battleground for retailers in mature markets. In that offensive WPP’s Grey has enlisted Joe Lampertius to work on…

Ad of the Day: Watch Soccer Anywhere With The Sun + Goals

Still, there are some places you shouldn't

Sports people everywhere are really excited about being able to watch sports on their phones. Just take the Manning brothers and their gaudy paean with Grey New York to DirecTV's device-agnostic NFL…

Shopper Marketing Is Going Mainstream

Retail is the center of gravity

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…

The Man Who Took on Nielsen

PrecisionDemand's Jon Mandel

It’s about 9 p.m. New York time, and Jon Mandel is in Seattle, on the phone, telling a story about the story the Nielsen ratings weren’t telling. “It was Danny Abraham,”…

Grey's Anatomy

After five years at the helm, Tor Myhren has led the New York office to colorful acclaim

What should the E*Trade talking baby do next? Give financial advice to celebrities? Make pithy points about trading while reading articles in the Los Angeles Times? The Super Bowl is months away, but…