Topic: Grey Goose

Ad of the Day: Grey Goose's François Thibault Is Vindicated in WPP's 'Fly Beyond' Campaign France's change of heart

Making vodka in wine and cognac country? Mais non! Or actually, mais oui! Grey Goose vodka today launches a new global campaign from Team WPP's Paris and New York offices. And its…

October 7, 2013, 11:10 AM EDT

Bacardi Is Mindshare's 3rd Big Win This Year Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

May 3, 2013, 12:53 PM EDT

Bacardi Issues RFP for U.S. Media Business Company aims to complete search in March

The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s review…

January 22, 2013, 2:25 PM EST

Inside R/GA's 'Hotel Noir' Strategy Why the agency used Instagram, Pinterest for Grey Goose

Add Grey Goose to the list of brands hiring popular Instagrammers to help get its message out. To promote the Bacardi-owned vodka marketer’s new Cherry Noir flavor, Interpublic Group agency R/GA’s…

September 7, 2012, 7:12 AM EDT

Sapporo Taps KSL Media to Help Increase its U.S. Presence Japanese beer wants bigger piece of import market

In a move intended to broaden its footprint in the American market, Sapporo has selected KSL Media to undertake its media buying and planning efforts in North America. Japan’s oldest beer…

November 23, 2011, 7:06 AM EST

First Mover: Lyle Tick Bacardi's new marketer in charge of Grey Goose discusses the finer points of selling booze

What will you miss most about agency life? Thinking every day about multiple categories and multiple brands. It takes a bit of mental dexterity and a little bit of ADD to…

November 21, 2011, 4:38 AM EST