Topic: Grey Goose
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…
The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s review…
Add Grey Goose to the list of brands hiring popular Instagrammers to help get its message out. To promote the Bacardi-owned vodka marketer’s new Cherry Noir flavor, Interpublic Group agency R/GA’s…
In a move intended to broaden its footprint in the American market, Sapporo has selected KSL Media to undertake its media buying and planning efforts in North America. Japan’s oldest beer…
What will you miss most about agency life? Thinking every day about multiple categories and multiple brands. It takes a bit of mental dexterity and a little bit of ADD to…
