Topic: Grey Goose

Why Bother Advertising Alcohol?

Mad Woman Lauren Reeves explains the secrets behind the advertising of alcohol, vodka specifically

Mad Woman Lauren Reeves surveys the vodka vendors

Adweek's Top 10 Commercials of the Week

Kate Upton, Lorde and a girl with even greater powers headline a good week for the ladies

Ad of the Day: Grey Goose's François Thibault Is Vindicated in WPP's 'Fly Beyond' Campaign

France's change of heart

Making vodka in wine and cognac country? Mais non! Or actually, mais oui! Grey Goose vodka today launches a new global campaign from Team WPP's Paris and New York offices. And its…

Bacardi Is Mindshare's 3rd Big Win This Year

Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

Bacardi Issues RFP for U.S. Media Business

Company aims to complete search in March

The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s review…

Inside R/GA's 'Hotel Noir' Strategy

Why the agency used Instagram, Pinterest for Grey Goose

Add Grey Goose to the list of brands hiring popular Instagrammers to help get its message out. To promote the Bacardi-owned vodka marketer’s new Cherry Noir flavor, Interpublic Group agency R/GA’s…

Sapporo Taps KSL Media to Help Increase its U.S. Presence

Japanese beer wants bigger piece of import market

In a move intended to broaden its footprint in the American market, Sapporo has selected KSL Media to undertake its media buying and planning efforts in North America. Japan’s oldest beer…

First Mover: Lyle Tick

Bacardi's new marketer in charge of Grey Goose discusses the finer points of selling booze

What will you miss most about agency life? Thinking every day about multiple categories and multiple brands. It takes a bit of mental dexterity and a little bit of ADD to…