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Topic: Grey

Febreze Freshens Up Any Old Shipping Container That Smells Like Fish Blindfolded people think they're at Grandma's

Febreze air fresheners can mask some serious odors—like that fishy old shipping-container smell you're always trying to get out of your carpet. Below, check out a case-study video in which…

May 21 2012

Scotch-Brite's Offer to Diners: Instead of Paying the Bill, Wash the Dishes Kind of defeats the purpose, doesn't it?

Many's the night I've lain awake wondering how to sell more sponges to hipsters in Brazil. Grey 141 addresses this concern for Scotch-Brite, introducing the brand to twenty-somethings at various…

May 21 2012

Mike's Hard Lemonade Turns Golf Into a Hallucinatory Experience Wacky series of ads from Grey

Make fun of Mike's Hard Lemonade all you want (I'll get you started—Mike's is wussy crap for babies), but its ads are usually pretty good. These new ones from Grey…

May 10 2012

Fast Chat: Grey London CEO Chris Hirst Takes on News International's account amid hacking scandal

The London office of Grey is central to Team News, the group of WPP agencies—including OgilvyOne and media unit M/Six—that last month won a pitch to handle all of News…

May 09 2012

RadioShack Selects New Creative Agency Incumbent Butler, Shine declined to defend

The Shack has a new lead agency. The New York office of Grey won RadioShack's creative account after a review, according to sources. The WPP agency succeeds Butler, Shine, Stern &…

April 06 2012

Ad of the Day: DirecTV A fate worse than cable awaits TV viewers in Grey and director Tom Kuntz's deftly amusing ad campaign

No, DirecTV isn't threatening to leave you in a ditch, blow up your house, fill your living room with cats, or sell your hair to a wig shop. It's just…

April 04 2012

Four Agencies Advance in Global HP Review Decision due after next round of meetings

The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however. Out are Grey in…

April 03 2012

Charlie Sheen Storms Back With Great Ads for DirecTV, Fiat Whatever doesn't kill you makes you funnier

There was always a pretty good chance that Charlie Sheen, if he made it through last year's haze alive, would eventually make a return to reputable advertising—meaning not just borderline-incoherent…

March 02 2012

5 Shops Reach Finals in Global HP Review Most have ties to HP marketing exec Keshin

In Hewlett-Packard’s global creative review for its personal computing division, it apparently helps to know Eric Keshin. Four of the five finalists for the business—twofifteenmccann, The Martin Agency, Grey and DDB—have…

February 23 2012

Fast Chat: Possible Worldwide CEO Trevor Kaufman’s On Partnership With Grey Tandem's first work is for Procter & Gamble

Possible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter &…

February 08 2012

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