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Topic: Grey

Ad of the Day: Duracell Joins 2 Guys on Insane Boat Ride Across the Atlantic Youngest pair to row all the way

Row, row, row your boat … 3,000 miles without stopping!? Meet Luke Birch and Jamie Sparks, two British endurance-sports mavens who recently became the youngest pair ever to row across the…

April 17, 2014, 10:15 AM EDT

Marionette Wives Feel Pretty Insecure in an Age of Wireless DirecTV Grey's odd new ads

If DirecTV is trying to position its Wireless Genie Mini device as a high-tech toy for doofy bros who view women as puppets—mission accomplished! Perhaps that's a tad harsh or too…

April 15, 2014, 8:34 AM EDT

Red Lobster Reviews Its Creative Business Annual media spending exceeds $156 million

Red Lobster has launched a review of its creative business, which Grey has handled since 2010. The restaurant chain's media spending exceeded $156 million last year, down slightly from about $160…

April 10, 2014, 4:09 PM EDT

Devastating Gun-Control Ad Reminds You That Kids and Firearms Don't Mix Grey's follow-up to Lion-winning 'Ed' spot

Grey New York and its client, States United to Prevent Gun Violence, won a silver Lion in Film at Cannes last year for "Ed," their brutal spot about gun violence,…

April 9, 2014, 10:24 AM EDT

R/GA Tops Webby Award Nominations 72andSunny, McCann, Ogilvy & Mather also bag multiple noms

The Webby Awards released its list of finalists for the 18th Annual Webby Awards today, and with nine nominations R/GA leads the pack in the Internet competition. Los Angeles-based 72andSunny…

April 8, 2014, 4:15 PM EDT

Can a Sustainable Font Help Save the World? This Ad Agency Has Made One Ryman Eco by Grey London

Ryman Eco, a new "sustainable font" from U.K. retailer Ryman Stationery and ad agency Grey London, uses 33 percent less ink than standard typefaces. According to Grey, if the world…

April 7, 2014, 10:44 AM EDT

FCB West Wins Ghirardelli Chocolate Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

April 3, 2014, 1:01 PM EDT

Kohl Norville Becomes Motive's First Content Director He'll help build the agency's New York office

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways…

April 3, 2014, 11:23 AM EDT

E*Trade Adds SS+K to Its Creative Roster New shop will focus on online marketing

Looking to deepen its online marketing efforts, E*Trade has added SS+K to its roster of agencies. SS+K in New York will focus in particular on the brand's use of social media…

April 2, 2014, 1:56 PM EDT

Ad of the Day: Vodafone Salutes Emergency Responders in Quietly Explosive New Ad Grey London strikes again

Grey London takes an unconventional approach for Vodafone U.K., focusing on British emergency responders, more than three-quarters of whom, we're told, use the telecom's services. "The Call," a riveting 60-second spot…

March 28, 2014, 2:54 PM EDT

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