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Topic: Grey

Former Publicis COO Richard Pinder on Reimagining Global Networks His start-up, The House, shuns legacy traditions

Former top Publicis exec Richard Pinder has spent his career at big networks like Grey, Ogilvy, and Leo Burnett before he became worldwide chief operating officer at Publicis Groupe's flagship…

May 17, 2013, 4:27 PM EDT

Jeep Stole Grey's Thunder in the Gillette Pitch Car beats razor to Pacino's speech in Any Given Sunday

To hear Tor Myhren tell it, Grey was dead in the water at one point during the agency’s successful bid for Procter & Gamble’s Gillette account. Why? Because a key element…

May 8, 2013, 4:07 PM EDT

Child-Abuse Ad Uses Lenticular Printing to Send Kids a Secret Message That Adults Can't See 'Phone us and we'll help you'

The ANAR Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults. Anyone under about 4-foot-3 sees bruising on…

May 6, 2013, 11:52 AM EDT

Vodafone Goes Time Traveling in Its Raw Tribute to Everlasting Love Grey tracks a couple through the years

IDEA: "Good things should last forever." The core idea dramatized in Grey London's new Vodafone ad couldn't be simpler. The spot has a relatively mundane offer to make—unlimited talk and…

April 29, 2013, 10:08 PM EDT

Grey Wins Gillette Creative Account Succeeds BBDO, Proximity on the business

Grey has won a battle of Procter & Gamble agencies to take home Gillette's creative account, P&G has confirmed. The other finalists were Saatchi & Saatchi and the incumbent, BBDO. The…

April 29, 2013, 12:51 PM EDT

Grey Crafts Hard-Hitting Ads for Gun Control Across Two Different Campaigns Visceral approaches to the subject

A guy named Ed stalks past the glum cubicles of a nondescript office suite, raises his gun and fires a single shot at a middle-aged managerial type, narrowly missing his…

April 16, 2013, 2:32 PM EDT

The Last of the McGarrys Leaves Mcgarrybowen Digital chief 'J3' exits one year after the founding father

There are no McGarrys at mcgarrybowen anymore. A year after co-founder and CEO John McGarry exited, his son and head of the shop’s digital practice, John McGarry III, is leaving. The…

April 12, 2013, 6:01 PM EDT

Leon Sandcastle Signs Fake but Funny Endorsement Deal With Under Armour NFL Network's Super Bowl character keeps on giving

Leon Sandcastle isn't real, but that doesn't mean he's not going places. In fact, the imaginary Hall of Fame cornerback, played by Deion Sanders in Grey New York's amusing Super…

April 11, 2013, 10:52 AM EDT

Mindshare Retains HSBC's Global Media Account The bank's selection caps a 6-month review

It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying. Mindshare has retained the business, an HSBC representative…

April 4, 2013, 1:00 PM EDT

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