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Topic: Greg D'Alba

5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships

Strategies to get brands on the field with today's consumers

Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives. Greg D'Alba Illustration: Alex Fine With…

Turner Embraces Programmatic

Company launches ad exchange with Rubicon Project

For many years, Turner (as well as ESPN) was the face of the big media caution when it came to online ad automation. Turner, under the leadership of digital sales…

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