Topic: Greg D’Alba
Type
How CNN Sells Breaking News
The inside poop on managing TV’s most sensitive inventory
CNN took plenty of heat yesterday for its extensive coverage of Carnival’s ill-fated “Poop Cruise”—upon losing power in the Gulf of Mexico, the cruise ship Triumph transformed into a drifting…
Donna Speciale Jumps to Turner
MediaVest pro will oversee entertainment, animation sales
Another preeminent media agency veteran has hopped over to the other side of the negotiating table, as MediaVest ace Donna Speciale has accepted the top ad sales post at Turner…
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