Topic: Green marketing
Type
Fast Chat: Green Seal's Arthur Weissman
Why the FTC's new green guides could lead marketers to seek out certifications
Most consumers are familiar with Energy Star, a government program that certifies that homes or products like a refrigerator or an air conditioner have met strict energy efficiency guidelines. But…
Americans Are Tightwads When It Comes to Green Brands
New survey proves that worry's one thing, spending another
As any politician will tell you, it’s one thing to get someone to smile and shake your hand and quite another to convince him to pull out his wallet. And…
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