Topic: Green marketing

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas

Choose between Philips, Reckitt Benckiser, Barclaycard, Coty

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no…

Fast Chat: Green Seal's Arthur Weissman

Why the FTC's new green guides could lead marketers to seek out certifications

Most consumers are familiar with Energy Star, a government program that certifies that homes or products like a refrigerator or an air conditioner have met strict energy efficiency guidelines. But…

Americans Are Tightwads When It Comes to Green Brands

New survey proves that worry's one thing, spending another

As any politician will tell you, it’s one thing to get someone to smile and shake your hand and quite another to convince him to pull out his wallet. And…