Topic: Green brands

FTC Releases New Green Marketing Guides

Agency poised to crack down on trumped-up claims

The feds are looking to crack down on marketers that mislead consumers with trumped-up green marketing claims. The Federal Trade Commission announced today the final revisions to its Guides for…

Americans Are Tightwads When It Comes to Green Brands

New survey proves that worry's one thing, spending another

As any politician will tell you, it’s one thing to get someone to smile and shake your hand and quite another to convince him to pull out his wallet. And…