Topic: Green brands
Type
FTC Releases New Green Marketing Guides
Agency poised to crack down on trumped-up claims
The feds are looking to crack down on marketers that mislead consumers with trumped-up green marketing claims. The Federal Trade Commission announced today the final revisions to its Guides for…
Americans Are Tightwads When It Comes to Green Brands
New survey proves that worry's one thing, spending another
As any politician will tell you, it’s one thing to get someone to smile and shake your hand and quite another to convince him to pull out his wallet. And…
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