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Topic: Gravity

A+E Networks to Use AOL's Programmatic Platform in Massive Deal

Includes ad buy across HuffPo, TechCrunch and more

AOL has struck a deal with A+E Networks that will allow A+E Networks to use AOL's programmatic ad platform, ONE By AOL, and publisher solutions that includes an upfront ad…

Gannett Debuts an Immersive Mobile Version of Its Gravity Ad Unit

LG is first featured advertiser

Gannett is looking to give smartphone users an IMAX-style experience, launching a mobile version of its Gravity advertising technology. The ad unit is available starting today on USA Today platforms for both…

Gravity May Help AOL Fix Video Discovery

Product lead Luke Beatty explains logic behind the tech deal

Here's one way that Gravity, AOL's latest technology acquisition, could help the entire Web video industry: fix discovery. The difficulty in finding Web video content, particularly in a world where YouTube…

AOL to Acquire Personalization Tech Firm Gravity

Data company promises publishers higher engagement

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal,…

Sandra Bullock Is Lost in Space, Dracula Is Back and JFK Gets Shot Again [Video]

Mashed up trailers from this weekend's new releases

It's a rare occasion when the two leads of the week's biggest new movie have a combined age of more than 100 years, especially when one of them isn't Woody…

How to Attract Eyeballs to Branded Content

Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

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