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Topic: Grammys

Why We're All So Stoked for the '90s

Marketers and TV execs join the cultural obsession with a calmer time

Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are…

Did the Grammy Awards Give Nominees a Social Media Bump?

Results for Record of the Year candidates suggest not

Most people would assume getting nominated for a Grammy would not only propel your career, but also get people talking about you online in a serious fashion. To take a look…

Beck's Popularity on Spotify Is Up 524% After Grammy Win and Kanye Kerfuffle

Surprise choice for Album of the Year definitely got attention

If you're worried Kanye West may have stolen the limelight at last night's Grammy Awards, don't feel too bad for Album of the Year winner Beck. The multitalented troubadour's music…

Arby's Dishes on Awesome Pharrell Williams Tweet

It took 'just a few seconds' to write

Arby’s quietly plucked Josh Martin from digital marketing firm Engauge a few years ago to become its social media director. But his work only grabbed our attention in the last month…

Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance

Brand is sponsoring the Super Bowl's musical break, too

Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football…

Macklemore Gives Surprise Performance on a Bronx Bus to Promote the Grammys

And no, he didn't sing 'Thrift Shop'

To help promote the Jan. 26 telecast of the Grammy Awards, Macklemore and Ryan Lewis treated (or perhaps subjected) some Bronx, N.Y., bus riders to a taste of their No.…

OMD to Host First Upfront-like Session for Branded Content Projects

Dubbed the Final Front

Media powerhouse OMD will bring big money and big ideas together in a first-of-its kind Hollywood event this week that will put deep-pocketed advertisers directly in touch with cutting-edge content…

These Are the Biggest Hurdles Facing Social TV

2013 could be the breakthrough year

TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true. Most recently, the Grammys…

Target 'Snacks' Around Super Bowl Spend

Big-box retailer releases mobile game in lieu of big-game spot

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…

Adele Is Everywhere, Including This Adorable Target Ad

Crowd-pleaser from Wieden + Kennedy

I didn't watch the Grammys, which is fine, because I've already heard Adele's "Rolling in the Deep," and didn't feel an overwhelming need to hear it again on the show,…

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