Topic: Grammy Awards

How the Grammy Awards Is Staying in Tune With the Times

CMO Evan Greene knows they are a changin’

If you were among the 25 million people who watched the Grammy Awards last month, you also watched Evan Greene's act. As CMO of the Recording Academy, Greene's responsibilities include…

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Media agencies of the year, Cartier's lovely Valentine's Day ad, and Target's huge Grammy spot

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adweek names its U.S. Media Agency of the Year MediaCom, Adweek's U.S. Media…

Grammys Ads Show the Peculiar After-Effects of Loving Taylor Swift and Lorde

You're never quite the same

The Grammy Awards will make even a long-maned, bearded, hard-rock dude head bang to Taylor Swift, according to this new ad from TBWA\Chiat\Day. It's a preposterous conceit, even if Taylor Swift's…

Macklemore Gives Surprise Performance on a Bronx Bus to Promote the Grammys

And no, he didn't sing 'Thrift Shop'

To help promote the Jan. 26 telecast of the Grammy Awards, Macklemore and Ryan Lewis treated (or perhaps subjected) some Bronx, N.Y., bus riders to a taste of their No.…

OMD's Final Front Brings Together Brands and New Original Content

Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

CBS to Win First February Sweeps Since 1998

Meanwhile, NBC falls to fifth place behind Univision

With just two nights remaining in the period, CBS is on track to win its first February sweeps in 15 years. Per Nielsen live-plus-same-day ratings for the period spanning Jan. 31…

CBS Scores Second Biggest Grammy Audience of All Time

39 million viewers tune in as industry honors Whitney, Adele

Whitney Houston may have cast a long shadow over the 54th Grammy Awards, but the music community’s response to the singer’s death helped generate huge ratings for CBS. According to preliminary…