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Topic: Grammy Awards

Macklemore Gives Surprise Performance on a Bronx Bus to Promote the Grammys And no, he didn't sing 'Thrift Shop'

To help promote the Jan. 26 telecast of the Grammy Awards, Macklemore and Ryan Lewis treated (or perhaps subjected) some Bronx, N.Y., bus riders to a taste of their No.…

January 16, 2014, 9:22 AM EST

OMD's Final Front Brings Together Brands and New Original Content Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

September 16, 2013, 2:32 PM EDT

CBS to Win First February Sweeps Since 1998 Meanwhile, NBC falls to fifth place behind Univision

With just two nights remaining in the period, CBS is on track to win its first February sweeps in 15 years. Per Nielsen live-plus-same-day ratings for the period spanning Jan. 31…

February 26, 2013, 4:39 PM EST

CBS Scores Second Biggest Grammy Audience of All Time 39 million viewers tune in as industry honors Whitney, Adele

Whitney Houston may have cast a long shadow over the 54th Grammy Awards, but the music community’s response to the singer’s death helped generate huge ratings for CBS. According to preliminary…

February 13, 2012, 1:59 PM EST

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