Topic: GPS

The Where Factor: How Location Data Offers a New Marketing Edge

Brands must provide value if you share your whereabouts

Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes…

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

4 reasons to consider an agnostic approach

Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and leveraging the latest…

Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes

Upload your route, see what you get

If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered. Old Spice Dream Runner, launched today, is a mobile…

You Shouldn't Trust Mobile Location Data

Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

FCC Requiring Additional Testing for LightSquared Network

Network could interfere with government GPS signals

Wireless startup LightSquared is facing yet another setback from the FCC as it tries to launch its new high-speed network, which has been under fire for its potential interference with…

LightSquared Proposes Non-GPS Killing Network

But critics say it could still interfere with signals

Mobile broadband start-up LightSquared faced a major setback in attempting to launch a new national, high-speed, wholesale-only wireless network—namely, a federal engineering advisory group’s suggestion that the FCC should rescind…