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Topic: GPS

You Shouldn't Trust Mobile Location Data Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

March 24, 2013, 11:37 PM EDT

FCC Requiring Additional Testing for LightSquared Network Network could interfere with government GPS signals

Wireless startup LightSquared is facing yet another setback from the FCC as it tries to launch its new high-speed network, which has been under fire for its potential interference with…

September 14, 2011, 12:56 PM EDT

LightSquared Proposes Non-GPS Killing Network But critics say it could still interfere with signals

Mobile broadband start-up LightSquared faced a major setback in attempting to launch a new national, high-speed, wholesale-only wireless network—namely, a federal engineering advisory group’s suggestion that the FCC should rescind…

June 21, 2011, 11:04 AM EDT

John Cleese Breaks Free in TomTom GPS Campaign

John Cleese has been doing ads forever, with extremely mixed results. The high point may have been his famous Compaq computer spots from the '80s. The low point was probably…

June 6, 2011, 1:16 PM EDT

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