Advertisement

Topic: Governor Mitt Romney

Twitter Hikes Promoted Trend for Super Bowl

Looks to maximize revenues during biggest media days

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that…

Here's One Advertiser Who Swears Mobile Ads Work: Obama

Digital team claims medium helped overcome Romney's October surge

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors…

LDS Church Pulled Ads During Romney’s Run

TV spots halted so the church could stay neutral

In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely…

Michelle Obama and Joe Biden's Twitter Twist

Flotus and veep use social site like an email channel

First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The…

In Late Push, Candidates Target Big Ten Network

Fox Sports' RSNs drum up big business with Obama, Romney backers

Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states. President Barack…

The Social Anatomy of Cory Booker's Misstep

Tracking the Newark mayor's social buzz

Exactly how far does a political misstep travel in the world of social media? Thanks to a number of emerging analytics tools—newsrooms, campaigns and their respective staffs can spend time…

Google News Headline Error Creates Controversy for ABC Anchor

ABC News correspondent experiences ‘Google problem’ of his own

On Wednesday morning (April 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent…

Advertisement