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Topic: Governor Mitt Romney

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Twitter Hikes Promoted Trend for Super Bowl Looks to maximize revenues during biggest media days

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that…

January 22, 2013, 12:34 AM EST

Here's One Advertiser Who Swears Mobile Ads Work: Obama Digital team claims medium helped overcome Romney's October surge

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors…

December 18, 2012, 3:18 PM EST

LDS Church Pulled Ads During Romney’s Run TV spots halted so the church could stay neutral

In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely…

November 9, 2012, 2:21 PM EST

Michelle Obama and Joe Biden's Twitter Twist Flotus and veep use social site like an email channel

First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The…

November 6, 2012, 1:29 PM EST

In Late Push, Candidates Target Big Ten Network Fox Sports' RSNs drum up big business with Obama, Romney backers

Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states. President Barack…

November 5, 2012, 4:52 PM EST

The Social Anatomy of Cory Booker's Misstep Tracking the Newark mayor's social buzz

Exactly how far does a political misstep travel in the world of social media? Thanks to a number of emerging analytics tools—newsrooms, campaigns and their respective staffs can spend time…

May 24, 2012, 10:03 AM EDT

Google News Headline Error Creates Controversy for ABC Anchor ABC News correspondent experiences ‘Google problem’ of his own

On Wednesday morning (April 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent…

April 18, 2012, 3:16 PM EDT

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