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Topic: Got Milk?

Ad of the Day: Got Milk? Two new spots directed by Jeff Goodby explain why milk is the drink of your dreams

Sweet dreams are made of … milk? According to two new spots in the long-running "Got milk?" campaign, you'll soar a lot longer in those "Look at me, I can fly!"…

April 2, 2013, 8:37 AM EDT

MilkPEP Joins Super Bowl Lineup, Preps Ad With Dwayne 'The Rock' Johnson Peter Berg directs :30 from Deutsch

A broadcast known mostly for beer and soda is getting something different this year: a tall glass of milk. The Milk Processor Education Program, aka MilkPEP, is preparing its first Super…

January 11, 2013, 3:46 PM EST

Ad of the Day: Got Milk? Iconic campaign pokes fun at 'imitation milk' in Goodby's faux-game-show spots

Got real milk? The California Milk Processor Board (CMBP) is picking on plant-based alternatives to milk in Goodby, Silverstein & Partners' latest work under its classic tagline for the dairy association. The…

May 22, 2012, 3:10 PM EDT

The Spot: Dairy Queen Salma Hayek stars in a new bilingual 'Got milk?' campaign that covers its demographic bases while transcending them

IDEA: MilkPEP's "Got milk?" campaign has had great success over the years telling moms that milk is nutritious and should be an essential part of their children's diet. Deutsch felt…

March 13, 2012, 7:17 AM EDT

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