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Topic: Got Milk?

20 Years of 'Got Milk?' How such a boring product got such a classic advertising campaign

—Jeff Goodby of Goodby, Silverstein & Partners wrote "got milk?"—one of the greatest marketing taglines ever. Here, he looks back at the campaign on its 20th anniversary. It is perhaps the…

October 25, 2013, 2:06 PM EDT

The 30 Best Things Goodby, Silverstein & Partners Produced in Its First 30 Years The alumni's master list

Today is the 30th anniversary of San Francisco's Goodby, Silverstein & Partners, one of the most brilliant creative ad agencies in the history of the business. To celebrate, GSP decided…

April 15, 2013, 11:58 AM EDT

Ad of the Day: Got Milk? Two new spots directed by Jeff Goodby explain why milk is the drink of your dreams

Sweet dreams are made of … milk? According to two new spots in the long-running "Got milk?" campaign, you'll soar a lot longer in those "Look at me, I can fly!"…

April 2, 2013, 8:37 AM EDT

MilkPEP Joins Super Bowl Lineup, Preps Ad With Dwayne 'The Rock' Johnson Peter Berg directs :30 from Deutsch

A broadcast known mostly for beer and soda is getting something different this year: a tall glass of milk. The Milk Processor Education Program, aka MilkPEP, is preparing its first Super…

January 11, 2013, 3:46 PM EST

Ad of the Day: Got Milk? Iconic campaign pokes fun at 'imitation milk' in Goodby's faux-game-show spots

Got real milk? The California Milk Processor Board (CMBP) is picking on plant-based alternatives to milk in Goodby, Silverstein & Partners' latest work under its classic tagline for the dairy association. The…

May 22, 2012, 3:10 PM EDT

The Spot: Dairy Queen Salma Hayek stars in a new bilingual 'Got milk?' campaign that covers its demographic bases while transcending them

IDEA: MilkPEP's "Got milk?" campaign has had great success over the years telling moms that milk is nutritious and should be an essential part of their children's diet. Deutsch felt…

March 13, 2012, 7:17 AM EDT

Maggie Gyllenhaal Does First-Ever Latte 'Got Milk?' Ad 'C'est magnifique!' says the actress

Maggie Gyllenhaal gets all French in her new "Got milk?" ad—the first ever to promote milk for your latte. "Ooh La Latte," says the copy. "Start your day with something…

September 23, 2011, 11:49 AM EDT

'Got Milk?' PMS Ads Spoofed Again, in Animal-Rights Campaign

The "Got milk?" PMS parodies continue. This time, an animal-rights group is alleging cow abuse in the milk industry. Check out the blood spattered on the milk containers—you'd expect that…

July 28, 2011, 11:49 AM EDT

'Got Milk?' Pulls PMS Campaign Early, Yet Calls It a Success

The California Milk Processor Board is scrapping its controversial "Got milk?" ads positioning the product as a cure-all for PMS symptoms (and the raging, irrational creatures who exhibit them). This…

July 21, 2011, 3:46 PM EDT

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