Topic: Got Milk?

'Got Milk?' Broadens Its Palate, Pairing With Sweet and Spicy Foods in Beautiful New Ads

Plus, the first ad soundtrack by Flight of the Conchords

Remember when you took the first bite of that rich, face-melting curry, and boy was it delicious—but pretty please, would somebody hurry up and get you a glass of milk,…

Why Brands Are Upping Their Ad Spends on This Sports Site That Covers Everything From Track to Jiu-Jitsu

FloSports runs with New Balance, Gatorade

Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads. And during the last…

'Got Milk?' Isn't Dead. In Fact, It Just Made Two Curious New Ads

Tackling sales slump with comedy and drama

There was major media hubbub earlier this year about the death of the "Got milk?" campaign. But while it's no longer being used nationally by the Milk Processor Education Program…

20 Years of 'Got Milk?'

How such a boring product got such a classic advertising campaign

—Jeff Goodby of Goodby, Silverstein & Partners wrote "got milk?"—one of the greatest marketing taglines ever. Here, he looks back at the campaign on its 20th anniversary. It is perhaps the…

The 30 Best Things Goodby, Silverstein & Partners Produced in Its First 30 Years

The alumni's master list

Today is the 30th anniversary of San Francisco's Goodby, Silverstein & Partners, one of the most brilliant creative ad agencies in the history of the business. To celebrate, GSP decided…

Ad of the Day: Got Milk?

Two new spots directed by Jeff Goodby explain why milk is the drink of your dreams

Sweet dreams are made of … milk? According to two new spots in the long-running "Got milk?" campaign, you'll soar a lot longer in those "Look at me, I can fly!"…

MilkPEP Joins Super Bowl Lineup, Preps Ad With Dwayne 'The Rock' Johnson

Peter Berg directs :30 from Deutsch

A broadcast known mostly for beer and soda is getting something different this year: a tall glass of milk. The Milk Processor Education Program, aka MilkPEP, is preparing its first Super…

Ad of the Day: Got Milk?

Iconic campaign pokes fun at 'imitation milk' in Goodby's faux-game-show spots

Got real milk? The California Milk Processor Board (CMBP) is picking on plant-based alternatives to milk in Goodby, Silverstein & Partners' latest work under its classic tagline for the dairy association. The…

The Spot: Dairy Queen

Salma Hayek stars in a new bilingual 'Got milk?' campaign that covers its demographic bases while transcending them

IDEA: MilkPEP's "Got milk?" campaign has had great success over the years telling moms that milk is nutritious and should be an essential part of their children's diet. Deutsch felt…