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Topic: GoPro

NBA Player Sleds Down From Great Wall of China on Instagram This is one way to win at social video

If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down…

October 23, 2014, 11:21 AM EDT

Top 10 Branded Videos: LG Hits Gold With Vine Star Expands on short-form social videos

Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste and Buick. In his latest work, LG recruited King to create four…

October 22, 2014, 8:00 AM EDT

Top 10 Branded Videos: Coke Takes Mobile Gaming to the Street And Paris passersby get their groove on

Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube. The soda giant makes…

October 15, 2014, 1:27 PM EDT

Is Instagram Becoming a TV Substitute Like YouTube? Its young users love social clips cut from the tube

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares. And in this edition of…

October 9, 2014, 7:31 AM EDT

Top 10 Branded Videos: GoPro Travels the World to Find Latest Astonishing Footage Camera brand goes global to grab views

GoPro’s video prowess has already been well documented, but its latest video shows just how much the brand’s products market themselves, claiming this week’s No. 1 spot on the Adweek/VidIQ…

October 8, 2014, 7:00 AM EDT

So Starbucks Is Really Good at Instagram Videos, Too Coffee chain headlines the week's top brands

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability…

October 3, 2014, 8:01 AM EDT

GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV Footage will appear in promos, online and be woven into telecasts

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot?…

September 29, 2014, 12:08 AM EDT

GoPro's Paul Crandell Turns Us All Into Thrill Seekers 2014 Brand Genius winner for tech

Before GoPro became a household name, the idea of a human being playing with wild African lions as if they were the cuddly Marmadukes of the desert would have probably…

September 28, 2014, 11:59 PM EDT

The 10 Best Branded Instagram Videos of the Week Mercedes-Benz absolutely nails 'adventure marketing'

It makes sense that taking Instagram viewers where they've probably never been before is a winning strategy for brands such as GoPro and National Geographic. But automotive marketers may want…

September 25, 2014, 9:33 AM EDT

The 10 Best Branded Instagram Videos of the Week GoPro and Michael Kors stand out among the winners

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as…

September 18, 2014, 7:01 AM EDT

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