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Topic: GoPro

Meerkat Just Unveiled a GoPro Livestreaming Feature That Seems Awesome

Real-time views from adventure seekers

Livestreaming app looks to add high-flying punch to its offering  OK, Periscope—your move. Meerkat today revealed a feature that allows its mobile-app users to employ GoPro's high-definition cameras for their livestreams. Now,…

Brands Are About to Find Out How Powerful GoPro Videos Can Be

Hi-def camera maker unveils platform for marketers

Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those…

These Award-Winning Drone Photos Show How Everything Looks Cooler From Above

Dronestagram names contest winners

There's nothing like a good dronie—the unique perspective, the otherworldly imagery and the fun of a selfie. So, when users of Dronestagram, an app devoted to drone photography, were asked…

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts

Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

Top 10 Branded Videos: GoPro Shows It Doesn't Need Jaw-Dropping Footage to Create Buzz

These kooky owls are enough

It's well-known that GoPro's products market themselves, filming jaw-dropping footage around the world that online viewers can't seem to get enough of. But a new clip on this week's Adweek/VidIQ…

Instagram Videos Now Loop, and Here's Why Brands Are So Excited About It

The Gap releases a micro-series made for repeat

Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way…

GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better

A canine's trip to the beach

Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound. And while the social platform is inherently visual first and foremost, GoPro…

How Oculus Rift Is About to Reshape Marketing Creativity

Brands are enamored with the potential of 360-degree storytelling

Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots…

Here Are the Top Branded Instagram Videos of 2014

The Washington Post's panda was a surprise winner

Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important social space were consistently the ones winning. That's…

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