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Topic: GoPro

Why GoPro's Instagram Strategy Should Catch Apple's Eye And 3 other findings from this week's social video rankings

The Adweek/Shareablee weekly chart for top branded Instagram videos is in—scroll down to see the full chart—and here are the top four things we learned from Oct. 27 through Nov.…

November 5, 2014, 3:08 PM EST

Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight Safety Video, Again Peter Jackson reminds you to store your electronic devices

Air New Zealand's quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien's Middle-Earth to spoof the stuffy in-flight safety video. The…

October 31, 2014, 12:00 AM EDT

NatGeo's Instagram Video Shows Us Why Sherpas Climb Mount Everest Check out this week's top 10 branded spots

National Geographic has been doing fantastic work on Instagram for months, but its recent social video can show marketers of all stripes just how to tease a larger effort. The publisher…

October 30, 2014, 11:08 AM EDT

NBA Player Sleds Down From Great Wall of China on Instagram This is one way to win at social video

If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down…

October 23, 2014, 11:21 AM EDT

Top 10 Branded Videos: LG Hits Gold With Vine Star Expands on short-form social videos

Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste and Buick. In his latest work, LG recruited King to create four…

October 22, 2014, 8:00 AM EDT

Top 10 Branded Videos: Coke Takes Mobile Gaming to the Street And Paris passersby get their groove on

Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube. The soda giant makes…

October 15, 2014, 1:27 PM EDT

Is Instagram Becoming a TV Substitute Like YouTube? Its young users love social clips cut from the tube

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares. And in this edition of…

October 9, 2014, 7:31 AM EDT

Top 10 Branded Videos: GoPro Travels the World to Find Latest Astonishing Footage Camera brand goes global to grab views

GoPro’s video prowess has already been well documented, but its latest video shows just how much the brand’s products market themselves, claiming this week’s No. 1 spot on the Adweek/VidIQ…

October 8, 2014, 7:00 AM EDT

So Starbucks Is Really Good at Instagram Videos, Too Coffee chain headlines the week's top brands

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability…

October 3, 2014, 8:01 AM EDT

GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV Footage will appear in promos, online and be woven into telecasts

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot?…

September 29, 2014, 12:08 AM EDT

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