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Topic: GOP

Shutdown Continues to Trash Political Party Brands

GOP brand drops the most

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands. As the shutdown entered its second week, the GOP, which…

GOP Votes to Punish NBC, CNN Over Hillary Clinton Programming

Won't partner with the nets for 2016 debates

The Republican National Committee unanimously voted this morning not to partner with CNN and NBC News for any presidential debates during the 2016 election cycle, a rebuke of the networks’ plans…

Name the Event, and Some Marketer Will Be Ready to Exploit Social Media

Marketing takes a big leap thanks to Oreo’s genius blackout Twitter ad

During the Oscars this Sunday night, nimbly crafted ads highlighting both golden moments and gaffes will stream into Twitter and Facebook feeds. And don’t be surprised next month if new-Pope-themed…

Here's One Advertiser Who Swears Mobile Ads Work: Obama

Digital team claims medium helped overcome Romney's October surge

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors…

Obama's Twitter Bid on Election Eve

44's advocates buy up Promoted Trend and multiple Promoted Tweets

Who wins tomorrow seems to be anyone’s guess, as predictions are all over the electoral map. Advocates for 44’s re-election appear to have a firm grip on Twitter ads on…

Samsung Looks to Steal iPhone Thunder on Twitter

Brands use Promoted Tweets to hijack buzz

For users, Twitter’s all about the moment. For marketers, Twitter’s increasingly about hijacking the moment from competitors through the social site’s Promoted Tweet ads. That’s why it will be worth…

It's DNC's Week, but Romney Owns Twitter Ads

GOP-leaning groups buy up Promoted Trend ads

Republican groups have owned the Promoted Trend ad spot on Twitter so far during the week of the Democratic National Convention. On Tuesday, the Republican National Committee bought the marquee Twitter…

Mitt Romney's Speech in 140 Characters

Twitter ad copy sheds light on the GOP leader's big speech

Republican presidential candidate Mitt Romney's promoted trend ad on Twitter today sheds light on what will likely be the major themes of his prime-time speech at the GOP's national convention…

Internet Gets Big Play in GOP Platform

Tech industry part of policy discussion

Internet issues are no longer an afterthought in American politics. For the first time, both political parties are expected to incorporate Internet governance policy in their platforms. In the GOP platform,…

Fast Chat: Twitter's Peter Greenberger Dishes on Ann Romney's Ad Buy

Sales lead predicts Twitter will grow in political realm

Want to know what aided Ann Romney, wife of presidential hopeful Mitt, in creating such a buzz on Twitter with her convention speech on Tuesday night? GOP operatives bought promoted…

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