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Topic: Google

5 Takeaways for Marketers From the First Day of Google I/O

Virtual reality, virtual assistants and video messaging

Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the…

Google Is Expanding Universal App Campaigns to iOS Developers

It's already driven 2 billion app installs

Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices. The search engine giant—which begins its annual Google I/O developer conference…

For the First Time, Google Is Bringing Retail Ads to Image Search

Makes it easier for mobile users to shop online

                   Google To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local…

Do You Accidentally Thumb Over Ads All the Time? Google's Working on That

Cutting back on all the extraneous mobile clicks

Everyone with a smartphone has accidentally thumbed over an ad they had absolutely no interest in seeing. Google wants to do something about it, while improving the user experience as…

Here's What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016

Even Big Bird took the stage to tout digital video

YouTube's massive impact on culture, viewing habits and advertising budgets walked the red carpet on Thursday night, as thousands of YouTube celebrities, marketing executives, fans and plenty of Googlers crowded…

Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own

And rival YouTube's buzzy Brandcast

Google will attempt to wow advertisers in New York tonight with its fifth annual YouTube Brandcast for the Digital Content NewFronts. Google is being tight-lipped about the entertainment, but it…

These 2 Agency Execs Are Getting Schooled in Programmatic as Google's Newest 'Interns'

BBDO San Francisco mashes up data and creativity

A few months ago, BBDO San Francisco's CEO Jim Lesser was chatting with executive creative director Matt Miller about the agency's upcoming summer internship program and discussing how quickly technology…

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

How YouTube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In

And what brands can learn from the vlogger

  brightcove.createExperiences(); Unless you're one of Rachel Levin's 7.6 million beauty-obsessed YouTube followers, there's a good chance you've never heard of…

Google Says These 5 Food Trends Are Sweeping America

Turmeric is in, rainbow bagels are out

Trying to decide what to make for dinner tonight? No shame in Googling it like the rest of America. When it comes to learning new recipes, it's no surprise that everyone's…

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