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Topic: Google

How This Agency Cleverly Stopped People From Googling Their Medical Symptoms The right ads at the right time

If you're like me, you type your symptoms into Google every time you get the sniffles or feel the slightest bit under the weather. Well, that plan is ill-advised. It…

November 10, 2014, 10:55 AM EST

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Amazon Wants to Enter Your Homes and Hearts With This Super-Cheesy Infomercial Its new Echo gadget is part of the family

"Alexa, do we really need a voice-activated speaker that listens for our every command?"  Amazon is trying to earn a spot on our bookshelves, countertops and coffee tables with Echo, a…

November 6, 2014, 4:08 PM EST

Google Developing Pill That Searches for Cancer and Heart Disease Nanotechnology could lead to fast, painless diagnosis

Google may be best known for its search engine, but it also employs a quiet "X" team dedicated to making revolutionary discoveries. And its latest project, if successful, would make…

October 29, 2014, 12:08 PM EDT

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

YouTube Stars Plunge Into The Hunger Games' Fictional Universe to Market Latest Film Google and Lionsgate blur fact and fiction

Google and Lionsgate have teamed up for an innovative marketing campaign to promote The Hunger Games: Mockingjay, Part 1. Using YouTube Space LA and Google's Art, Copy & Code project—which…

October 20, 2014, 2:24 PM EDT

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands 2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

October 20, 2014, 12:01 AM EDT

So Happy Together? You and Android Lollipop Should Never Be Apart, Ads Say OS connects all your devices all the time

Android wants to be with you. Everywhere. All the time. Is that so wrong? The Google-developed platform doubles down on the "togetherness" theme in work touting its new Android 5.0 Lollipop…

October 17, 2014, 12:55 PM EDT

Google Ramps Up the Same-Day Delivery Service War With more cities and merchants on board, can it take on Amazon Prime?

Google is hoping that if you're going to shop local, you'll go with Google Express. This week, the company officially rebranded its former Shopping Express service—which allows people to order items…

October 14, 2014, 11:52 AM EDT

Once Again, Apple and Google Take the Top 2 Slots on Interbrand's List of Best Global Brands Each has a brand value exceeding $100 billion

Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands. After ousting Coke from the top spot last year, Apple retained…

October 10, 2014, 11:26 AM EDT

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