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Topic: Google

Google Says Search Intent Matters More for Marketers Than Users' Identity

It's all about the micro-moments

If anyone has a stake in keeping you searching, it's Google. So it make sense that the company's focusing at least as much on learning what users want as it…

Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Your picks and ours, from Snapchat to Apple Watch

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the…

Infographic: When and Where Do Black Friday's Biggest Crowds Actually Hit?

Google's look at foot traffic finds a few surprises

More than ever before, Google wants to help shoppers navigate the wretched non-holiday known as Black Friday. Today, the online Santa of search is showing when and where people head…

Virgin America's Bus-Shelter Ads Use Google Street View to Take You Inside Its Planes

'Test drive' before buying a ticket

Travel often? Use Google Street View? Hell, maybe you'll love Virgin America's Seat View. It's exactly what it sounds like: You use the campaign to "stroll" through the Airbus A320 that…

Here’s a Look at How YouTube Became an Entertainment Powerhouse

The video site has come a long way from cat videos

Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent. Today, social…

A Translation Site's Clever Recipe Taste Test Shows How Wrong Google Translate Can Be

JWT project wins gold at Epica

BERLIN, Germany—When you have a free competitor as hugely popular as Google Translate, your only valid option is to make the most of it. That's exactly what translation service ElaN Languages…

After Paris Attacks, Brands Try to Show Support on Social Without Being Insensitive

Adding to the conversation can be a challenge

When tragic events like Friday's terrorist attacks in Paris unfold, marketers face a challenge: Should they show their support for victims on social media, and if so, how do they do so…

Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads

Continues to expand its offerings

Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand…

10 Things People on Google Are Just Dying to Know About Advertising

Should it be banned? Does Flo own Progressive?

When you've been immersed in advertising a good long while, it can sometimes be helpful to take a step back and look at it through normal human eyes. Or at least…

How Pinterest Got the Full Attention of Ad Agency Execs

Better features for marketers and consumers

Pinterest is getting serious about becoming a formidable digital advertising player, and agency executives are taking notice. "What Pinterest has accomplished in the last nine months is the most evolution of…

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