Topic: Google

Google Is Making the Mobile Web Faster for Publishers and Their Readers

With its Accelerated Mobile Pages program

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched…

This Week’s Must-Haves: a Kate Spade Clutch That’s Chic and Smart

Plus, the perfect luggage solution for frequent travelers

This week, Adweek is highlighting style and smart technology for travelers on the move and hobbyists happy to stay at home and play. Take a look:

Does Best Western's New Logo Approach Accomplish Its Goal of Freshening the Brand?

Designers applaud the idea, but not necessarily the result

Best Western International is checking out, and Best Western Hotels & Resorts is checking in. Along with tweaking its name this week, the 69-year-old hotel chain, which operates more than 4,100…

Death of Europe's 'Safe Harbor' Rule Could Mean Chaos for U.S.-Based Global Marketers

Court cuts off protections over NSA eavesdropping

Tech giants based in the U.S. like Facebook, Google and Twitter are about to face data-based headaches in Europe. Today, the Europe Court of Justice ruled that the "Safe Harbor" agreement—which…

Infographic: 10 Eye-Popping Marketing Stats From Advertising Week

Data show social and mobile's impact on the industry

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was…

Watch Zappos Cleverly Punk Google by Ambushing Its Cupcake Truck

The ultimate promotional hijacking

Google recently promoted its new photo app by setting up a food truck in Austin that gave away free cupcakes. That was cool. Then a giant cardboard Zappos box set…

David Droga and Lorraine Twohill Talk Mobile, VR and Logos That Don't Make You Vomit

Droga5 and Google execs on the dance between tech and creativity

David Droga and Lorraine Twohill had plenty to say about mobile marketing and the advent of virtual reality at their Advertising Week session Wednesday. But first they discussed Google's logo…

How Millennials Are Helping This Agency Find the 'Big Idea'

Johannes Leonardo's digital-savvy work for Adidas, Google

Specs Who Co-founders Leo Premutico and Jan Jacobs What Creative agency Where New York Former Saatchi & Saatchi executive creative directors Leo Premutico and Jan Jacobs, who opened their agency Johannes Leonardo in 2007,…

McDonald's Launches Anti-Hunger Ad for the UN's World Food Programme on Peace Day

Burger King is on board, too, despite McWhopper failure

McDonald's apparently had its own plans for Peace Day. After turning down Burger King's elaborate offer to collaborate on a McWhopper, McDonald's created a 30-second spot—which carries no McDonald's branding—to drive support…

Zac Posen Debuts an LED Dress Made by (and for) Female Coders

Fashion and tech, an inspiring combination

Fewer than 1 percent of high school girls plan to study computer science in college. Hoping to change that, Google's Made with Code initiative recently encouraged girls to design a…