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Topic: Google

New Software Disrupts Old Way Of Buying TV Ad Time Cox, Google, ad tech players embrace programmatic

A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way. Software company…

June 17, 2014, 12:52 PM EDT

Search Is Only at 5% of Its Potential, Google Exec Tells Cannes Nikesh Arora says tech innovation is about to surge forward

CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area…

June 17, 2014, 8:01 AM EDT

Marketers See Shift in Search From Direct Response to Branding Going beyond low-funnel tactics

A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads…

June 16, 2014, 1:01 PM EDT

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network Web interest targeting is a step toward Google's biz model

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook…

June 16, 2014, 6:00 AM EDT

Oscar Mayer App Invites You to Find the Six Wienermobiles A mobile marketing play during picnic season

Did you know there are up to six Wienermobiles on the streets at any time?  Now you can locate any of them within 200 miles, thanks to Oscar Mayer's new dedicated…

June 11, 2014, 11:37 AM EDT

Adidas’ New World Cup Ads Make Use of Trivia and Maps Google helps with global digital push

Adidas’ "Desafio Tudo ou Nada" campaign ("Challenge All or Nothing") launching Thursday will test out a few new types of digital ads from Google. The World Cup sponsor relied on…

June 10, 2014, 1:36 PM EDT

Facebook Video Ad Tools Hold Promise for Targeted Views New features come on the heels of major agency deal

Facebook video spots are getting new interactive components meant to drive more views for brands. The announcement coincided neatly with the social network’s ad deal with Starcom MeidaVest Group last…

June 5, 2014, 4:09 PM EDT

Pinterest Adds Do-It-Yourself Advertising to Promoted Pins Brands test new tools

Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools. "We've added…

June 5, 2014, 10:00 AM EDT

Google Opens Exclusive Video Ad Market for Select Publishers and Brands Only premium need apply

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad…

June 4, 2014, 1:04 PM EDT

Counting Down the Top 10 Space-Related Ads From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

June 1, 2014, 8:46 PM EDT

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