Advertisement

Topic: Google

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR

Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology…

How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs

GM-Lyft deal marks shift in competition

General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving…

4 Ways to Catch Robots' Attention With Your Marketing

Artificial intelligence often first line of contact with consumers

Decision-making consumers are a marketer's most important focus. Now imagine consumers having someone else deciding all their purchases—computers talking only to other computers, making decisions for their human "masters" without…

Google Calls Its New Ad Option for App Developers 'an Install-Seeking Machine'

A brand using 'universal' is saving up to 50%

Google says developers running "universal app campaigns" across its network are finding them to be more cost-effective than ads run than other digital platforms. The Adwords-based campaign option, which Google introduced in…

Everyone Is a Finger in Droga5's Zany New Ad for Android

Diversity, sort of

Visual synecdoche rules in Droga5's new Android spot, in which fingers dressed up as caricatures stand in for consumers. There's a hitchhiker finger in a Hawaiian shirt, and a subway commuter…

Ad of the Day: Homer Simpson Buys YouTube Ads for His Small Business, Mr. Plow

That name again is Mr. Plow

In a rare collaboration, YouTube is rolling out a new commercial starring the characters from The Simpsons, in which Homer is seen using YouTube video ads to boost his snow-plow…

Google's 2015 Year in Search Is an Encouraging Look at What People Truly Care About

We still suck at math, though

The questions we ask reveal who we are, according to Google's 2015 year-end video. If that's true, then it appears we're a benevolent bunch of globally minded folks who want…

How Agencies Are Meeting Millennials' Demand for Socially Responsible Marketing

Doing some good is good for business

Millennials will rally behind causes they care about—and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, 70 percent will spend more on brands…

How Vice Is Going Where Other Travel Sites Won’t

City Guides will help readers find unusual gems

Want to find the best place for a drunken pizza slice at 4 a.m.? Vice wants to help you. With an assist from Google, Vice has launched an interactive travel feature,…

Advertisement