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Topic: Google

U.S. Trade Reps Accuse the EU of Politicizing the Google Antitrust Probe Is a settlement in the works to end lengthy investigation?

U.S. trade representatives are pushing back against European legislative efforts to break up Google. The U.S. Mission to the European Union said efforts to separate search engines from other commercial businesses…

November 26, 2014, 1:21 PM EST

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21 How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

November 21, 2014, 3:09 PM EST

Google Program Lets Readers Pay a Buck a Month to Block Ads Test partners include The Onion, Imgur and Mashable

Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages…

November 21, 2014, 12:38 PM EST

What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising Brands prefer the private marketplace

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open…

November 20, 2014, 7:00 AM EST

This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight Google is first to rent the 'jaw-dropping' space

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month. The billboard,…

November 17, 2014, 2:51 PM EST

Google’s Private Markets Give Brands More Reason to Buy Into Digital Ad Technology Exclusive exchanges reshaping programmatic

Google's Neal Mohan says he wants technology to disappear. Now, that could sound odd coming from the search company’s ad tech chief, but he has a point, and it’s one…

November 17, 2014, 12:02 AM EST

Check Out Paper's Staggering Traffic From Its #BreakTheInternet Kim Kardashian Cover Along with 9 other big marketing stats from the week

Here are this week's 10 most compelling data points from the digital marketing space, including one whopper stat that reveals what a success #BreakTheInternet was for Paper Magazine as well…

November 14, 2014, 11:21 AM EST

Nest Isn't Just Smart and Sleek, But Funny Too, in First TV Ads Device spots debut in time for holiday shopping

The connected-home company, Nest, is about to air its first TV commercials, a series of four humorous spots that show off the company's smart thermostats, smoke alarms, Web cameras, etc.…

November 13, 2014, 11:46 AM EST

UPDATE: Google's DoubleClick Outage Affected 55,185 Websites #Bannergate cost publishers and ad networks

UPDATE: This morning's crash of Google's DoubleClick ad server took down ads for more than 55,185 websites, equivalent to 315 ad network outages, according to data from online monitoring firm…

November 12, 2014, 10:41 AM EST

How This Agency Cleverly Stopped People From Googling Their Medical Symptoms The right ads at the right time

If you're like me, you type your symptoms into Google every time you get the sniffles or feel the slightest bit under the weather. Well, that plan is ill-advised. It…

November 10, 2014, 10:55 AM EST

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