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Topic: Google

Tragedy Strikes Cannes as Google Exec Dies in an Accident

Details are currently few, though

An accident took the life of a Google executive at the Cannes Lions festival this week, though the individual's name hasn't been released and other details about the incident are…

Here Are 5 Major Marketing Implications of Google Play Music

Intriguing ad targeting potential and general consumer reach

Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming…

U.S. Wins Press, Mobile and Direct Grand Prix on a Dreamy First Day in Cannes

The Community, Google and Grey New York each top their categories

CANNES, France—U.S. advertising is off to a flying start at this year's Cannes Lions, with The Community, Google and Grey New York each winning a Grand Prix in separate contests…

Ian McKellen, Tom Daley and Other Gay Celebs Become Android Characters in Pride Spot

There's a parade online

Just days after Google launched a powerful spot for its Google My Business small-business services highlighting a transgender man and the gym where he felt comfortable, Google-owned Android is featuring prominent…

Google Launches Key Ad Tech Tools for Publishers and Marketers

Hello cross-screen, native and programmatic

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan…

Google Just Made One of the Most Compelling Ads Yet About Gender Transition

Meet Jake, and the gym where he belonged

Transgender issues have been front-page news all summer, though brands have clearly had a hard time knowing what their role should be in the conversation. But now Google—one of the…

How Snapchat's CEO Plans to Conquer the Advertising World

His first time at Cannes, Evan Spiegel is already star of the show

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads…

YouTube Makes Video Games Easier to Find for Consumers and Advertisers

Brands may be attracted to a dedicated property

YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will have…

Here's Why Twitter's CEO Swap Could Be Just What Its Ad Business Needs

Adam Bain seen as likely candidate

The ad industry is looking for whatever clues it can get about the future of Twitter after CEO Dick Costolo handed temporary authority to co-founder Jack Dorsey today and the company begins its…

Google and The Mill Take Mobile Filmmaking to the Next Level With 360-Degree 'HELP'

Justin Lin directs latest Spotlight Story

Visual effects studio The Mill and Hollywood director Justin Lin (The Fast and the Furious 3-6) have collaborated on the latest film in Google's Spotlight Stories—a series of immersive movies…

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