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Topic: Google

Why Relying on Facebook and Google Comes With Trade-Offs for Brands

Zenith talks the challenges in tracking

  brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated…

Google Ends Partnership With AdBlock Plus' Partner for 'Acceptable Ads' Marketplace

'Not a business that we want to be a part of'

COLOGNE, Germany—Only one day after AdBlock Plus launched an advertising marketplace claiming that Google would sell ads that would be served to people who have installed an ad blocker, Google's…

AdBlock Plus Is Launching a Marketplace for 'Acceptable' Ads, but Will It Just Infuriate Everyone?

An ad blocker wants to serve you ads

It's hard to know which crowd Adblock Plus will upset more with its announcement today—marketers, publishers or its users.  The ad-blocking software brand, owned by Eyeo GmbH, revealed in a blog…

What Google Learned From the Digital Diaries of 1,000 Mobile Users

Smart phones are the popular choice for addressing needs

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a…

How to Fix the Problem When Big Data Fails in Digital Media Planning

Building a closed, symbiotic loop with creativity

Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter…

These Upstarts Are Taking on Big Tech in the Rapidly Expanding Artificial Intelligence Field

Watch out, Google, IBM, Amazon and Microsoft

The next time you see Democratic presidential nominee Hillary Clinton with an unflattering look on her face in a TV spot supporting GOP rival Donald Trump, it's all but certain…

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

Google Gets Nudists, Prancercisers and Dolphins to Amusingly Advertise Its OnHub Router

Handy technology for any offbeat group

For the layperson, internet routers are generally ugly and boring. They either work and are ignored, or they don't and are infuriating. But Google is having some fun promoting its OnHub,…

This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other

Research shows relationship between reach and engagement

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground. A Nielsen case study commissioned by Google found that TV reach…

Google Says These Bag and Shoe Brands Are Trending Among Back-to-School Shoppers

Pokemon and Birkenstock are still in style

Google has released a list of 2016 back-to-school trends based on search and YouTube traffic. And with the National Retail Federation estimating that consumers will spend around $75.8 billion on back-to-school shopping, marketers…

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