Advertisement

Topic: Google

How Virtual Reality Is Inspiring Donors to Dig Deep for Charitable Causes

A 360-degree view of the world stirs empathy and action

  brightcove.createExperiences(); One evening last December, 400 men and women in tuxedos and gowns met at the Metropolitan Museum of Art…

Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year's Festival

Facebook, YouTube bring the party to the sea

Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than…

Google Now Controls 12 Percent of All Global Media Spend

Nearly half of the companies in the report lost revenue

Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today. Alphabet controls 12 percent of all global media spend, which…

Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action

Touch-sensitive cuff coming to market

Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone. The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics,…

Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out

Virtual keys to a physical prison

Google France has built an escape room to seamlessly unite online and offline worlds. Created by We Are Social, Première Pièce will open at an undisclosed location in the heart of…

Google Maps Will Feature Local Search Ads for Businesses

Also introduces expanded text ads

Expect to see more digital strangers along your physical routes: Local ads are coming to Google Maps. Now that nearly one third of all mobile searches are related to location, Google…

Nutella? Nougat? What Should Android Name Its Next Treat-Themed Operating System?

Google crowdsources the search for Android N's identity

Android—known for naming each version of its OS after various alphabetically ordered treats like eclair, gingerbread and marshmallow—is ready to launch a new version for the letter "N." And for the…

5 Takeaways for Marketers From the First Day of Google I/O

Virtual reality, virtual assistants and video messaging

Google kicked off its annual Google I/O conference today at an outdoor amphitheater in sunny California, showcasing for the first time major hardware and software debuts happening throughout the rest of the…

Google Is Expanding Universal App Campaigns to iOS Developers

It's already driven 2 billion app installs

Google is opening up its Universal App Campaigns for iOS developers to use for driving app installs to Apple devices. The search engine giant—which begins its annual Google I/O developer conference…

For the First Time, Google Is Bringing Retail Ads to Image Search

Makes it easier for mobile users to shop online

                   Google To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local…

Advertisement