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Topic: Google

KitKat Changes Its Name to 'YouTube Break' on 600,000 Candy Wrappers

Builds on unusual relationship with Google

The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers…

Here's Why AOL Is Poised to Take On Facebook and Google

Industry welcomes the competition

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with…

Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time

Research also states that being heard is almost as good as being seen

Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year. Google's latest report on the matter digs into…

3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat

Search and social evolve with the times

Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building…

Now It's Official: More Google Searches Are Coming From Mobile Than Desktop

How the tipping point affects ads

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and…

Brands Ask for It, and Twitter Hits Fast Forward on Autoplay Video

New format ready by summer

Twitter is close to unveiling its autoplay video, finally giving marketers the format they say is a must for branded content. Twitter has been heavily promoting autoplay in its latest…

How TV Ads Drive Digital Impact

Google and Rentrak build a better way to find out

Google is stepping up its efforts to help TV advertisers understand the precise impact their ads have online, announcing a new partnership with Rentrak to expediently show marketers how their…

Twitter Hatches a Google Deal Amid Disappointing Earnings

Brands can now buy ads seamlessly from both digital companies

On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business.…

How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

5 case studies in marketing with original video content

It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with…

The Future May Belong to Web and Mobile Video, but TV Will Survive

What’s replacing television is, in fact, television

Television is dead! Long live television! This, the ancient cry of royal succession, is entirely appropriate to herald what's happening right now—literally before our eyes—to the medium of television. TV has…

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