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Topic: Google

Can 72andSunny Convince Brands That Good Works Will Drive Sales?

Nonprofit exec Jim Moriarty heads new practice

72andSunny is launching a new brand citizenship practice that aims to tie good works to marketers' bottom-line results. Nonprofit veteran Jim Moriarty is heading the effort after serving nearly 10…

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown store visits jumped 122 percent

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its…

Google Exec Blames Google Glass Failure on Bad Marketing

Glass got 'too much attention,' says Astro Teller at SXSW

During a South by Southwest keynote today, Google X's moonshots captain, Astro Teller, told a packed crowd that Google Glass failed because of the negative publicity it suffered from in…

YouTube Is Changing Your Least Favorite Feature: Annotations

New 'cards' are mobile-ready for video makers

YouTube is finally retooling a troublesome feature, making it more useful for content producers and hopefully a bit less frustrating for users. Annotations, YouTube's clickable pop-ups (which, to be clear, are…

Ad Industry Launches Effort to Combat Rampant Fraud

Facebook, Google and AOL join the Trustworthy Accountability Group

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies…

Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses

It's added a half million paying brands in the past year

Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced today in a video post on the social network. Zuckerberg and COO Sheryl Sandberg thanked small-and-medium-sized businesses (SMBs)…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

Why Google Should Fear Facebook's New Product Ads

Social network's targeting threatens retail search dominance

Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social…

Google Made a Tiny Programmable Choir Out of 300 Android Devices

Installed in a Tokyo shopping mall

Google Japan wanted to draw attention to a little Android app called Androidify, which makes tiny android avatars. So, it synchronized 300 Android devices, each with their own little avatar,…

Facebook Launches Dynamic Product Ads for Data-Minded Retailers

Merchants like Target can upload catalogs and then zero in on consumers

Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart…

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