Topic: Google

Waze Is Now Offering Native-Style Ads That Put Users in the Driver's Seat

Dunkin' Donuts first to test 'Favorite Brands'

Waze, a navigation app with 65 million monthly drivers worldwide, is introducing an intriguing ad product for Advertising Week, which is taking place in New York through Thursday. The Google-owned mobile…

Google Wants to Make Mobile, Video and Programmatic 'Revolutions' Blasé by 2020

Q&A with its biz chief, Philipp Schindler

Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its…

Google's 4 New Advertising Moves Collectively Take Direct Aim at TV Budgets

Debuts updated measurement tools, local promos

Google will hold court in multiple sessions at Advertising Week in the coming days, and one message showgoers can expect to hear is how the company's video ads compare with…

Google's Messenger App Doesn't Have Ads, but Marketers Are Intrigued Anyway

Agencies see data and search opportunities

Google wants in on the mobile-messaging craze. Today, the Mountain View, Calif., company launched Allo, its messaging app that layers artificial intelligence over photos, texts and stickers users send each…

YouTube Is Enlisting Some of Its Biggest Stars to Help Get Out the Vote

#VoteIRL campaign launches today

With under seven weeks to go until Election Day, YouTube has recruited some of its biggest stars to help convince young people to vote. Today, Google is launching its #VoteIRL campaign…

Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads

P&G, Unilever and others look for an answer to ad blocking

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne,…

Why Relying on Facebook and Google Comes With Trade-Offs for Brands

Zenith talks the challenges in tracking

  brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated…

Google Ends Partnership With AdBlock Plus' Partner for 'Acceptable Ads' Marketplace

'Not a business that we want to be a part of'

COLOGNE, Germany—Only one day after AdBlock Plus launched an advertising marketplace claiming that Google would sell ads that would be served to people who have installed an ad blocker, Google's…

AdBlock Plus Is Launching a Marketplace for 'Acceptable' Ads, but Will It Just Infuriate Everyone?

An ad blocker wants to serve you ads

It's hard to know which crowd Adblock Plus will upset more with its announcement today—marketers, publishers or its users.  The ad-blocking software brand, owned by Eyeo GmbH, revealed in a blog…

What Google Learned From the Digital Diaries of 1,000 Mobile Users

Smart phones are the popular choice for addressing needs

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a…