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Topic: Google

Google Just Made One of the Most Compelling Ads Yet About Gender Transition

Meet Jake, and the gym where he belonged

Transgender issues have been front-page news all summer, though brands have clearly had a hard time knowing what their role should be in the conversation. But now Google—one of the…

Google and The Mill Take Mobile Filmmaking to the Next Level With 360-Degree 'HELP'

Justin Lin directs latest Spotlight Story

Visual effects studio The Mill and Hollywood director Justin Lin (The Fast and the Furious 3-6) have collaborated on the latest film in Google's Spotlight Stories—a series of immersive movies…

Google Joins the Hunt for the Loch Ness Monster With Underwater Street View

Explore the murky depths in Google Maps

People have been looking for the Loch Ness Monster for centuries, but now Google has brought some high-tech dragon-hunting software to the search. The company, with help from London agency adam&eveDDB,…

Google Made a Tiny Programmable Choir Out of 300 Android Devices

Installed in a Tokyo shopping mall

Google Japan wanted to draw attention to a little Android app called Androidify, which makes tiny android avatars. So, it synchronized 300 Android devices, each with their own little avatar,…

This Beautifully Simple Site Makes It Easy to Create the Right Digital Color Palette

Made for app designers, it's handy for all

For the most talented designers, creating a palette of complementary colors comes easy. For the rest of us, not so much. Enter Material Palette, a site launched this week by European…

How This Agency Cleverly Stopped People From Googling Their Medical Symptoms

The right ads at the right time

If you're like me, you type your symptoms into Google every time you get the sniffles or feel the slightest bit under the weather. Well, that plan is ill-advised. It…

So Happy Together? You and Android Lollipop Should Never Be Apart, Ads Say

OS connects all your devices all the time

Android wants to be with you. Everywhere. All the time. Is that so wrong? The Google-developed platform doubles down on the "togetherness" theme in work touting its new Android 5.0 Lollipop…

How Did Google Get a Street View of the Arabian Desert? Well, First It Got This Camel

Mapping even more of the world

You're lost somewhere on the planet and freaked out for a second. But then, you remember. Uncle Google can lead you home. Or can he? What if you're in the…

Google Embeds Itself in NYC With Some Delightful Site-Specific Outdoor Ads

72andSunny searches the city

Google has been running a lovely ad campaign promoting its rebranded mobile app. But some of the best executions have been pretty hard to find—because they've been woven into the…

A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google

'Captions' shows the power of translation

Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development. Writer, director and editor Joe…

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