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Topic: Google

Google and Levi's Unveil a Connected Jean Jacket. See How It Works in Action

Touch-sensitive cuff coming to market

Fashion futurists, rejoice! Google and Levi's first smart garment has arrived, and it's a jean jacket that connects to your smartphone. The tech giant's Project Jacquard, focused on developing touch-sensitive fabrics,…

Google Built an Escape Room, and Is Making People Use a Bunch of Its Apps to Get Out

Virtual keys to a physical prison

Google France has built an escape room to seamlessly unite online and offline worlds. Created by We Are Social, Première Pièce will open at an undisclosed location in the heart of…

Everyone Is a Finger in Droga5's Zany New Ad for Android

Diversity, sort of

Visual synecdoche rules in Droga5's new Android spot, in which fingers dressed up as caricatures stand in for consumers. There's a hitchhiker finger in a Hawaiian shirt, and a subway commuter…

Google's 2015 Year in Search Is an Encouraging Look at What People Truly Care About

We still suck at math, though

The questions we ask reveal who we are, according to Google's 2015 year-end video. If that's true, then it appears we're a benevolent bunch of globally minded folks who want…

Virgin America's Bus-Shelter Ads Use Google Street View to Take You Inside Its Planes

'Test drive' before buying a ticket

Travel often? Use Google Street View? Hell, maybe you'll love Virgin America's Seat View. It's exactly what it sounds like: You use the campaign to "stroll" through the Airbus A320 that…

10 Things People on Google Are Just Dying to Know About Advertising

Should it be banned? Does Flo own Progressive?

When you've been immersed in advertising a good long while, it can sometimes be helpful to take a step back and look at it through normal human eyes. Or at least…

Google Invites You to Rediscover Paris Nightlife With Its Exploratory 'Magic Hours' Campaign

Take a light-up bike ride, swim with the symphony, and more

Yesterday, Google France launched the second edition of "Les Heures Magiques" ("The Magic Hours"), created with 72andSunny Amsterdam. For 31 nights, the interactive, mobile-first campaign will invite Parisians—and tourists—to rediscover…

Watch Zappos Cleverly Punk Google by Ambushing Its Cupcake Truck

The ultimate promotional hijacking

Google recently promoted its new photo app by setting up a food truck in Austin that gave away free cupcakes. That was cool. Then a giant cardboard Zappos box set…

Zac Posen Debuts an LED Dress Made by (and for) Female Coders

Fashion and tech, an inspiring combination

Fewer than 1 percent of high school girls plan to study computer science in college. Hoping to change that, Google's Made with Code initiative recently encouraged girls to design a…

Now It's Sherwin-Williams' Turn for a Much-Needed New Logo, Right?

Or is the Earth-smothering icon actually brilliant?

Now that Google and Verizon have sparked global design debates by redesigning their logos, it makes sense to ask who should be next. I mean, other than Yahoo. Looking beyond the tech…

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