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Topic: Google Insight

Data Points: Digital Holidays

Black Friday is coming, and with it, the first multiscreen shopping season

Multi-screen behavior has pervaded many aspects of consumers’ lives, and that’s certainly true when it comes to shopping. Google commissioned Ipsos MediaCT to find out how people plan to get…

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User behavior has adapted as the gaming industry has added more platforms, digital content

When it comes to gamers and their gadgets, it’s hard to overestimate the time and money that will be spent. According to an Ipsos OTX study, 67 percent of gamers…

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