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Topic: Google Glass

Google Exec Blames Google Glass Failure on Bad Marketing

Glass got 'too much attention,' says Astro Teller at SXSW

During a South by Southwest keynote today, Google X's moonshots captain, Astro Teller, told a packed crowd that Google Glass failed because of the negative publicity it suffered from in…

If You Search Google, It's Painfully Easy to See Why Google Glass Needs a Reinvention

Gadget couldn't shake 'Glasshole' reputation

A simple Google search for "glass wearer" makes it abundantly clear why Google Glass as we know it is no longer available in the marketplace and is being moved under…

Sunglass Hut Focuses on Virtual Shopping and Google Glass Technology

Customers won't need to enter a store to buy glasses

Sunglass Hut's senior director of marketing Todd Borgerson caught up with Adweek at the Omnicom Media Group party on the eve of the Consumer Electronics Show to talk about the…

Intel Will Reportedly Be Inside the New Version of Google Glass

Could increase battery life

Intel will craft the chip inside the next version of Google Glass, which could lead to a longer battery life and new workplace applications, according to The Wall Street Journal,…

Jaguar's Google Glass App Brings Print Ads to Life

Nicholas Hoult shows off his tech lair in new campaign

Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast…

A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google

'Captions' shows the power of translation

Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development. Writer, director and editor Joe…

Pandora Launches Radio App for Google Glass

Streams music via hand and voice commands

Pandora has unveiled an app that lets users program music on Google Glass through touch prompts and voice activation. Designed during a recent three-day hackathon by the Oakland, Calif.-based music streaming…

Can an Agency of Early Adopters Learn to Slow Down?

Resource strives to innovate without leaving behind what's working

CANNES, France—From the debut of the iPhone to the reveal of Google Glass, Resource Interactive has been one of the first agencies into the breach with branded apps. And while many…

Search Is Only at 5% of Its Potential, Google Exec Tells Cannes

Nikesh Arora says tech innovation is about to surge forward

CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area…

New Yahoo Tech Editor David Pogue Is Enjoying His Freedom

Talks click bait and Web commenting

Photo: Alfred Maskeroni Specs Who David Pogue New gig Yahoo Tech editor, writer Old gig The New York Times tech columnist Age 51 You left The New York Times to join a Yahoo in progress. What…

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