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Marketers Are Ready for Google Android Everywhere From TVs to Watches It's 'a giant ad product'

Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers…

June 26, 2014, 2:26 PM EDT

Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity How to bolster defenses and clean up the PR mess

Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands. Once sensitive consumer information—payment-card data, home addresses, phone numbers—are stolen, the ramifications can…

March 23, 2014, 9:01 PM EDT

Google Takes Analytics Mobile With App Reports, Android App Mobile App Analytics to roll out by end of summer

Google is bringing its analytics chops to mobile apps. Through Mobile App Analytics—which launches in beta today (June 29) and will roll out to all Google Analytics users by the…

June 29, 2012, 12:00 PM EDT

Does Google's Developer Get-Together Matter to Madison Avenue? The company's agency envoy explains why it should

Google this week held its annual Google I/O conference for developers, during which it showed off Google Glass X Games-style, unveiled its own tablet and streaming media device, party-rocked Google+…

June 29, 2012, 7:26 AM EDT

Google Launches Chrome Laptop Targeted at Students Package will test the waters for a business offering

On Thursday, Google will announce the sale of its Chrome laptop in a $20 per month deal targeted at students, according to Forbes. The package will include both hardware and…

May 11, 2011, 10:32 AM EDT

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