Topic: Google Analytics

Google Expands Its Brand Plans With Real-Time Results

Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

Google Analytics Adds Conversion Funnel Benchmarking Tool

Plots channels' impacts on purchase paths by industry

With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time…

There Is a Good Chance You Are Being Tracked While You Shop

Sen. Franken finds it troubling

Euclid, a Palo Alto, Calif.-based start-up that tracks consumer shopping habits in stores via their WiFi enabled smart phones has run smack dab into the ongoing privacy debate in Washington about…

Brick-and-Mortar Analytics Firm Raises $17.3 Million Funding Round

Euclid Analytics adds early eBay investor to board

Euclid Analytics has parlayed its rep as “Google Analytics for the real world” into a $17.3 million funding round. The Palo Alto, Calif.-based startup launched three years ago with the aim of…

Google Imagines a Real World That's as Irritating as the Internet

Amusing spots push Analytics tools

Google Analytics has put together a series of videos demonstrating what poor Web design can do to an online commerce site—crap we'd never put up with in a brick-and-mortar store.…

Tumblr Posts Analytics Platform With Union Metrics

Social analytics firm promises brands insight by mining 100 million signals daily

Tumblr may be beloved by creative agencies, but good luck giving clients evidence how all those cat GIFs translate into raising brand awareness. Until now. On Thursday Tumblr named Union…

Google Takes Analytics Mobile With App Reports, Android App

Mobile App Analytics to roll out by end of summer

Google is bringing its analytics chops to mobile apps. Through Mobile App Analytics—which launches in beta today (June 29) and will roll out to all Google Analytics users by the…

Top 10 Predictions for the Looming Facebook IPO

Speculation builds as tech world gears up for public debut

The Facebook IPO. Few would argue against the social media giant’s initial public offering being one of the most anticipated and watched debuts of recent history. I’d wager a tidy…

Yahoo Readies Small Biz Analytics Tool

Dashboard reports site traffic, online reputation

Google Analytics is arguably the Google of free site analytics dashboards, but that hasn’t stopped other companies from developing their own tools, including Yahoo, which today unveiled the Yahoo Marketing…

Acxiom Borrows From Google

Phil Mui, the mastermind behind Google Analytics, wants to start a revolution

Phil Mui wants to start a revolution. Occupy Insights, it could be called. In this case, the 99 percent are the marketing decision-makers lacking data-crunching chops, and the 1 percent…