Topic: Google Analytics
With marketers all but required to play in multiple digital channels these days, ranging from online display to search to email, they are increasingly likely to have a hard time…
Euclid, a Palo Alto, Calif.-based start-up that tracks consumer shopping habits in stores via their WiFi enabled smart phones has run smack dab into the ongoing privacy debate in Washington about…
Euclid Analytics has parlayed its rep as “Google Analytics for the real world” into a $17.3 million funding round. The Palo Alto, Calif.-based startup launched three years ago with the aim of…
Google Analytics has put together a series of videos demonstrating what poor Web design can do to an online commerce site—crap we'd never put up with in a brick-and-mortar store.…
Tumblr may be beloved by creative agencies, but good luck giving clients evidence how all those cat GIFs translate into raising brand awareness. Until now. On Thursday Tumblr named Union…
Google is bringing its analytics chops to mobile apps. Through Mobile App Analytics—which launches in beta today (June 29) and will roll out to all Google Analytics users by the…
The Facebook IPO. Few would argue against the social media giant’s initial public offering being one of the most anticipated and watched debuts of recent history. I’d wager a tidy…
Google Analytics is arguably the Google of free site analytics dashboards, but that hasn’t stopped other companies from developing their own tools, including Yahoo, which today unveiled the Yahoo Marketing…
Phil Mui wants to start a revolution. Occupy Insights, it could be called. In this case, the 99 percent are the marketing decision-makers lacking data-crunching chops, and the 1 percent…
Looking to further cement publishers' dependency on its tools and services, Facebook has announced a series of updates to its analytics tool—Facebook Insights for Websites—which is designed to help sites…
