Google AdX | Adweek Google AdX | Adweek
Advertisement

Topic: Google AdX

Type
Condé Nast's Answer to Programmatic Buying Segmenting product taps vast subscriber database

Condé Nast has introduced a new digital marketing product, one of its first since the company overhauled its corporate sales group last summer to tap into potential growth in online advertising.  The…

March 6, 2013, 12:00 AM EST

The Bots Are Taking Over Solve Media warns that bogus traffic is on the rise, resulting in billions in waste

It’s Solve Media’s job to help make sure you’re not a cylon. Or a Borg, or a Dalek, or some kind of Web scraping robot. So when the company says…

February 6, 2013, 3:00 PM EST

Amazon, Advertising's Sleeping Giant, to Awaken in 2013 E-commerce behemoth preps self-serve RTB platform

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…

December 17, 2012, 6:00 AM EST

It's Basic Math That's Killing Display Varick's Jeremy Hlavacek: It's economics, not ad tech, that's hampering the online ad business

A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of…

November 29, 2012, 5:13 PM EST

Ad Wreck VC-backed ad tech firms have arguably inflicted one big mess on digital advertising

Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…

November 6, 2012, 12:00 AM EST

Facebook's Dynamic Creative Ads Lead to More Clicks FBX partners AdRoll, TellApart see performance increases

This past summer, Facebook began letting advertisers retarget its users based on their off-Facebook browsing behavior through Facebook Exchange (FBX). Early results released last month were encouraging, with multiple partners…

October 9, 2012, 1:00 PM EDT

Advertisement