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Topic: Google+

Social to Play Second String on Game Day Marketers debate value of Twitter, Facebook in Super Bowl mix

While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz. After…

January 22, 2013, 5:35 AM EST

Wallace and Gromit Spread Holiday Cheer Through Google+ Hangouts Aardman characters show off group chat

Wallace and Gromit are back, and pitching Google+ Hangouts, the group video chat client that allows people to spend quality virtual time with one another, in this fun 60-second spot…

December 19, 2012, 12:11 PM EST

Data Points: Facebook Fans People are tied to the social network, but they have conflicted feelings about its benefits

With 1 billion users using Facebook worldwide, it’s no wonder people are conflicted about the social network’s role in their lives. NBCUniversal’s Integrated Media’s new edition of The Curve Report,…

December 12, 2012, 6:34 AM EST

Agency Expansion Plan AKQA raises profile with new outposts from Paris to Tokyo, account wins from Gap and Google+

"I’m based in San Francisco and on United Airlines,” says AKQA chairman Tom Bedecarré, sitting in the client lounge at his agency’s New York office. “That’s what I like to…

December 10, 2012, 12:03 AM EST

Data Points: News Diet More Americans are staying informed with digital media than with newspapers and radio

It's no surprise that newspapers and radio have lost audience share as online and digital news consumption increases. But television is also vulnerable, as a new Pew Research Center report…

October 11, 2012, 9:33 AM EDT

Does Google's Developer Get-Together Matter to Madison Avenue? The company's agency envoy explains why it should

Google this week held its annual Google I/O conference for developers, during which it showed off Google Glass X Games-style, unveiled its own tablet and streaming media device, party-rocked Google+…

June 29, 2012, 7:26 AM EDT

First U.K. Spot for Google+ Is Beautifully Shot but Rings Hollow Social network isn't used as grandly as this

In the social realm, Google+ is indeed a poor player. Most folks spend about three seconds a month on the maligned network, and they usually arrive there by accident. For…

April 5, 2012, 8:17 AM EDT

Google to Launch New Commenting System Strategy planned to challenge Facebook, improve search, bolster use of Google+

Google is on the move again. The Internet giant is said to be working on a Web commenting system, aimed at challenging Facebook's ubiquitious commenting platform, according to TheNextWeb.com. The strategy for…

March 27, 2012, 11:51 AM EDT

Jason Spero: Mobile Evangelist Google's head of sales and strategy on why businesses' mobile websites are behind the curve

Google’s mobile ad business is going gangbusters. In 2011, the company’s share of U.S. mobile ad revenue was 51.7 percent or $750 million, according to eMarketer. It leads mobile display…

February 14, 2012, 6:26 AM EST

You-Centric Search Could Give Google+ a Boost New feature lets users organize personal posts, photos, friends

Over the years, Google has updated its search service to organize everything from online images and video to news and blogs to products and patents. Its latest frontier? You. This morning,…

January 10, 2012, 9:38 AM EST

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