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Topic: Google+

Is This the Most Important Person in Advertising?

Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

Obama's 'Fireside' Shows Google's Still Into Hangouts

Prez follows Vince Vaughn and Owen Wilson on social video feature

Less than 48 hours after his State of the Union address, President Obama will participate in a question-and-answer Google+ Hangouts session dubbed "Fireside Hangout." The online session starts at 4:45…

Vince Vaughn, Owen Wilson Crash Google+ Hangouts

With 'Coco' on the mic, they debut The Internship trailer

While Facebook Live hasn't been very lively lately, Google+ Hangouts is hanging in there. At 2 p.m. ET today, actors Owen Wilson and Vince Vaughn will appear via Google+ Hangouts to…

Social to Play Second String on Game Day

Marketers debate value of Twitter, Facebook in Super Bowl mix

While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz. After…

Wallace and Gromit Spread Holiday Cheer Through Google+ Hangouts

Aardman characters show off group chat

Wallace and Gromit are back, and pitching Google+ Hangouts, the group video chat client that allows people to spend quality virtual time with one another, in this fun 60-second spot…

Data Points: Facebook Fans

People are tied to the social network, but they have conflicted feelings about its benefits

With 1 billion users using Facebook worldwide, it’s no wonder people are conflicted about the social network’s role in their lives. NBCUniversal’s Integrated Media’s new edition of The Curve Report,…

Agency Expansion Plan

AKQA raises profile with new outposts from Paris to Tokyo, account wins from Gap and Google+

"I’m based in San Francisco and on United Airlines,” says AKQA chairman Tom Bedecarré, sitting in the client lounge at his agency’s New York office. “That’s what I like to…

Data Points: News Diet

More Americans are staying informed with digital media than with newspapers and radio

It's no surprise that newspapers and radio have lost audience share as online and digital news consumption increases. But television is also vulnerable, as a new Pew Research Center report…

Does Google's Developer Get-Together Matter to Madison Avenue?

The company's agency envoy explains why it should

Google this week held its annual Google I/O conference for developers, during which it showed off Google Glass X Games-style, unveiled its own tablet and streaming media device, party-rocked Google+…

First U.K. Spot for Google+ Is Beautifully Shot but Rings Hollow

Social network isn't used as grandly as this

In the social realm, Google+ is indeed a poor player. Most folks spend about three seconds a month on the maligned network, and they usually arrive there by accident. For…

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