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Topic: Google+

Ford's Social Media Star, Scott Monty, Talks About Leaving—and Not Looking Back Declares social marketing is at 'critical juncture'

Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn't be a total shock to those who know of…

May 20, 2014, 12:29 PM EDT

Ogilvy Paris Takes Top Honor at Webby Awards Google+ campaign wins 7 awards

The Paris office of Ogilvy & Mather is top gun at this year's Webby Awards. The shop earned the agency of the year honor on the strength of its work for…

April 28, 2014, 7:00 AM EDT

Retail Startup: Nordstrom and Macy's Get $9 for Every $1 Spent on Ads Brides-centric site gets more social for Valentine's Day

Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the…

February 14, 2014, 7:00 AM EST

Dunkin' Donuts Runs Its First Google+ Hangout for Top Chef Initiative Brand continues social experimentation

Few brands this year have been as sweetly into social-media marketing as Dunkin’ Donuts, which has been particularly active on Twitter and Vine. Now enter Google+ Hangouts, as the fast-food…

December 10, 2013, 6:00 AM EST

AmEx's Social Data Shows That Nostalgia Is Just Swell 19th-century pics push engagement through the roof

For the last year, American Express has been getting fantastic results by posting historical brand images to its Twitter, Facebook and Google+ pages. Think archeology or nostalgia as social media…

October 11, 2013, 6:00 AM EDT

Capturing More User Info in a Less Creepy Way Disqus’ 1 billion uniques per month

Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out. Many have turned to social login tools, like Facebook…

May 12, 2013, 11:17 PM EDT

Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

February 25, 2013, 12:03 AM EST

Obama's 'Fireside' Shows Google's Still Into Hangouts Prez follows Vince Vaughn and Owen Wilson on social video feature

Less than 48 hours after his State of the Union address, President Obama will participate in a question-and-answer Google+ Hangouts session dubbed "Fireside Hangout." The online session starts at 4:45…

February 14, 2013, 11:55 AM EST

Vince Vaughn, Owen Wilson Crash Google+ Hangouts With 'Coco' on the mic, they debut The Internship trailer

While Facebook Live hasn't been very lively lately, Google+ Hangouts is hanging in there. At 2 p.m. ET today, actors Owen Wilson and Vince Vaughn will appear via Google+ Hangouts to…

February 13, 2013, 12:31 PM EST

Social to Play Second String on Game Day Marketers debate value of Twitter, Facebook in Super Bowl mix

While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz. After…

January 22, 2013, 5:35 AM EST

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