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Topic: Goodby, Silverstein & Partners

Patrón Picks a New Lead Agency

Media spending behind the assignment exceeds $40 million

Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to…

Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up

JCPenney, Outback Steakhouse parent Bloomin' Brands seek media agencies

Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new…

UPDATED: Infiniti, at Last, Picks a New Global Lead Agency

Automaker spends $450 million in media annually

Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed.  Crispin, a unit of…

Ad of the Day: 'Shop the World,' eBay Says in New Global Brand Campaign

Launch spot is indeed all over the place

What do Godzilla, Jimi Hendrix, the Wizard of Oz and Selena Gomez have in common? While the obvious answer would be "absolutely nothing," it turns out they're all featured in this…

Todd Grantham Leaves Goodby to Run DDB California

Fills role vacated by Mike Harris in June

New DDB California president and CEO Todd Grantham has spent the bulk of his career at Goodby, Silverstein & Partners. Grantham joined Goodby in 1996 and has held a series of…

'Got Milk?' Isn't Dead. In Fact, It Just Made Two Curious New Ads

Tackling sales slump with comedy and drama

There was major media hubbub earlier this year about the death of the "Got milk?" campaign. But while it's no longer being used nationally by the Milk Processor Education Program…

Goodby Launches Bay Area Child's Vocabulary Initiative

Clinton Foundation wants to take it national

This week, Goodby, Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children’s vocabulary. The effort was created for Northern California’s Bay…

The Barbarian Group Adds Finance and Account Chiefs

New positions for the digital shop

The Barbarian Group in New York has added a chief financial officer and a head of account management, two new positions for the digital shop. Alex White is the CFO while…

7 Agencies Chase Infiniti's Global Account

Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

Ad of the Day: Hashflags Raised, Twitter Storms Brazil for the World Cup

GSP spot heralds digital goodie bag

Twitter is doing plenty of digital activations around the World Cup, and now it's done a good old-fashioned video to get you pumped up as well. The spot, from Goodby, Silverstein…

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