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Topic: Goodby, Silverstein & Partners

Cisco Ad, Like the Future It Depicts, Is All Delightfully Interconnected GSP spot ends where it begins

IDEA: The Internet of Things—or as Cisco calls it, "the Internet of everything"—is quickly advancing, as seen in the array of magically interconnected devices at this year's Consumer Electronics Show.…

January 22, 2014, 9:27 AM EST

Sonic Drive-In Gives Your Taste Buds a Workout in Faux Fitness Video T.J. finally leaves the van

IDEA: T.J. Jagodowski and Peter Grosz have been comically patronizing the same Sonic Drive-In restaurant in the same minivan for more than a decade as spokesmen for the fast-food chain.…

January 8, 2014, 10:22 AM EST

NBA Stars Play 'Jingle Bells' With the Most Festive 3-Point Shooting Ever Jingle all the way

NBA stars are a festive bunch, with great timing to boot. They need both in the league's holiday campaigns. Last year, Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and…

November 14, 2013, 7:37 AM EST

Ad of the Day: NBA Stars Deliver Off the Court for League's Tickets Site GSP takes it outside

NBA players are like fish out of water in Goodby, Silverstein & Partners' latest ad for the league. "Delivery Season," which breaks Tuesday night during broadcasts of the first games of…

October 29, 2013, 9:02 AM EDT

20 Years of 'Got Milk?' How such a boring product got such a classic advertising campaign

—Jeff Goodby of Goodby, Silverstein & Partners wrote "got milk?"—one of the greatest marketing taglines ever. Here, he looks back at the campaign on its 20th anniversary. It is perhaps the…

October 25, 2013, 2:06 PM EDT

Ad of the Day: The Slowskys Are Back, and This Time They Mean Business Comcast's turtles leave the house

The Slowskys are back! Wait—who are the Slowskys, you ask? They're Bill and Karolyn, the animatronic turtle couple who've been popping up in Comcast Internet ads since way back in 2006.…

October 10, 2013, 12:45 PM EDT

Ad of the Day: Foster Farms Chicken Doesn't Just Taste Good. It Also Sings Hits of the '80s Musicals by GSP

You might think you're buying quality chicken. But can it sing rousing renditions of "Don't You Want Me" by the Human League, "Sister Christian" by Night Ranger and "Africa" by…

September 30, 2013, 10:46 AM EDT

Meet the Woman Who Beat Out 4,500 Other Applicants for the Toughest Job in Advertising Grace Diebel has what it takes

It was the greatest ad seeking an executive assistant in the history of executive assistants—sending applicants from an intimidating Craigslist post through a set of ludicrous online challenges and on…

September 27, 2013, 1:09 PM EDT

Ad of the Day: Suave, Ridiculous Man Explains Changes to Doritos Super Bowl Contest Paging Ron Burgundy

For the eighth year in a row, Doritos is giving aspiring Mad Men (and Mad Women) the chance to create an ad to air during the Super Bowl and win…

September 26, 2013, 1:14 PM EDT

Gerry Graf Explains Why Getting Paid by the Hour Is Nuts How do you bill marketers for a moment of inspiration?

Midway through his anecdotal talk today on the value of big ideas, Gerry Graf reflected on the creation of a monkey ad for E-Trade—the one that Goodby, Silverstein & Partners…

September 23, 2013, 4:11 PM EDT

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