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Topic: Goodby, Silverstein & Partners

With New Commissioners, MLB and the NBA Rethink Their Marketing Baseball closes in on an agency as basketball takes in final pitches

Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.  MLB is further…

November 24, 2014, 11:17 AM EST

Patrón Picks a New Lead Agency Media spending behind the assignment exceeds $40 million

Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to…

October 31, 2014, 2:16 PM EDT

UPDATED: Infiniti, at Last, Picks a New Global Lead Agency Automaker spends $450 million in media annually

Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed.  Crispin, a unit of…

October 25, 2014, 9:02 AM EDT

Ad of the Day: 'Shop the World,' eBay Says in New Global Brand Campaign Launch spot is indeed all over the place

What do Godzilla, Jimi Hendrix, the Wizard of Oz and Selena Gomez have in common? While the obvious answer would be "absolutely nothing," it turns out they're all featured in this…

October 10, 2014, 1:39 PM EDT

Todd Grantham Leaves Goodby to Run DDB California Fills role vacated by Mike Harris in June

New DDB California president and CEO Todd Grantham has spent the bulk of his career at Goodby, Silverstein & Partners. Grantham joined Goodby in 1996 and has held a series of…

September 3, 2014, 10:27 AM EDT

Goodby Launches Bay Area Child's Vocabulary Initiative Clinton Foundation wants to take it national

This week, Goodby, Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children’s vocabulary. The effort was created for Northern California’s Bay…

July 23, 2014, 8:01 AM EDT

The Barbarian Group Adds Finance and Account Chiefs New positions for the digital shop

The Barbarian Group in New York has added a chief financial officer and a head of account management, two new positions for the digital shop. Alex White is the CFO while…

July 21, 2014, 11:20 AM EDT

7 Agencies Chase Infiniti's Global Account Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

June 26, 2014, 4:58 PM EDT

Ad of the Day: Hashflags Raised, Twitter Storms Brazil for the World Cup GSP spot heralds digital goodie bag

Twitter is doing plenty of digital activations around the World Cup, and now it's done a good old-fashioned video to get you pumped up as well. The spot, from Goodby, Silverstein…

June 10, 2014, 2:11 PM EDT

Havas Worldwide Wins TD Ameritrade's Account Online player spends $100 million in media annually

TD Ameritrade has found a new lead creative agency. Havas Worldwide has landed the account after a review in which the other finalists were the New York offices of FCB Garfinkel…

May 14, 2014, 1:53 PM EDT

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