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Topic: Goodby Silverstein & Partners

Ogilvy Gets Back Into the Beer Business Adds Corona Light, Modelo Especial after a review

The Chicago office of Ogilvy & Mather is adding creative responsibilities for Corona Light and Modelo Especial, brands that had been handled by Goodby, Silverstein & Partners since 2011. Meanwhile, Horizon…

December 5, 2014, 11:31 AM EST

Emmitt Smith Printed and Signed 400 Fan Tweets, Including a Marriage Proposal Part of Xfinity's pledge to make live sports 'more live'

Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a…

November 26, 2014, 1:19 PM EST

New York Post Dares You to Ignore Its New Ads 'Made You Look' work from Goodby, Silverstein N.Y.

It's as true in the New York Post's advertising as it is in the tabloid's in-your-face editorial content: "A good headline kicks you in the eyeballs." The Post hasn't advertised…

November 19, 2014, 11:32 AM EST

What Would Jeff Goodby Do If He Were a CMO? GSP founder shares some survival skills

Jeff Goodby is no stranger to difficult agency reviews, the latest of which was Nissan's Infiniti, in which Goodby Silverstein & Partners was a finalist in the nearly year-long slog…

November 18, 2014, 2:13 PM EST

Goodby Silverstein's NY Outpost Lands First Major Account Newspaper chooses agency in a moment of symmetry

In a nice symmetry with its San Francisco parent, Goodby Silverstein & Partners’ Manhattan office has landed The New York Post as one of its first clients, reminiscent of the…

October 23, 2014, 2:40 PM EDT

Patron Tequila Eyes 2 Finalists for Its Creative Account Mullen, Goodby Silverstein in final meetings this week

Patrón is down to final meetings this week in its search for a new lead agency, having culled its list of contenders to Mullen as well as Goodby, Silverstein &…

October 23, 2014, 11:21 AM EDT

Sprint Looks for New Creative Lead Agency Search said to focus on TV work

Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV. The telecommunications…

September 2, 2014, 8:18 PM EDT

Infinti Cuts to 4 Global Review Finalists Incumbent TBWA not among them

Infiniti Motor Co. has narrowed its agency search to four finalists in its global creative review and TBWA, the incumbent since the late 1990s, is not among them. Making the cut…

July 9, 2014, 12:19 PM EDT

You Need More Than Great Ads to Win at Cannes Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

June 9, 2014, 9:54 PM EDT

Kevin Durant's Touching MVP Speech Is Now an NBA Mother's Day Ad 'The only one that really believed in me'

If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different. His humble and heartfelt tribute to his mom during the Tuesday ceremony, where he…

May 8, 2014, 5:51 PM EDT

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