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Topic: Goodby Silverstein & Partners

Goodby Silverstein Names Its Next Generation of Top Creative Leadership

First step in founders' succession plans

Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership. Today, the Goodby…

Indie San Francisco Agency Hires a Former Goodby Silverstein Exec

Harold Sogard is the new president of The Hive

Harold Sogard is back in the Bay Area ad business. The former, long-time ad exec at Goodby Silverstein & Partners is now president of The Hive, a San Francisco creative boutique whose…

Here's One Star-Studded Super Bowl Effort You Probably Missed Sunday Night

Goodby Silverstein's radio spot promotes 50 Fund

With his latest Super Bowl effort, Goodby Silvertsein & Partners co-chairman Rich Silverstein said he's never worked with so many celebrities on a Big Game spot before. No, you didn't…

Ogilvy Gets Back Into the Beer Business

Adds Corona Light, Modelo Especial after a review

The Chicago office of Ogilvy & Mather is adding creative responsibilities for Corona Light and Modelo Especial, brands that had been handled by Goodby, Silverstein & Partners since 2011. Meanwhile, Horizon…

Emmitt Smith Printed and Signed 400 Fan Tweets, Including a Marriage Proposal

Part of Xfinity's pledge to make live sports 'more live'

Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a…

New York Post Dares You to Ignore Its New Ads

'Made You Look' work from Goodby, Silverstein N.Y.

It's as true in the New York Post's advertising as it is in the tabloid's in-your-face editorial content: "A good headline kicks you in the eyeballs." The Post hasn't advertised…

What Would Jeff Goodby Do If He Were a CMO?

GSP founder shares some survival skills

Jeff Goodby is no stranger to difficult agency reviews, the latest of which was Nissan's Infiniti, in which Goodby Silverstein & Partners was a finalist in the nearly year-long slog…

Goodby Silverstein's NY Outpost Lands First Major Account

Newspaper chooses agency in a moment of symmetry

In a nice symmetry with its San Francisco parent, Goodby Silverstein & Partners’ Manhattan office has landed The New York Post as one of its first clients, reminiscent of the…

Patron Tequila Eyes 2 Finalists for Its Creative Account

Mullen, Goodby Silverstein in final meetings this week

Patrón is down to final meetings this week in its search for a new lead agency, having culled its list of contenders to Mullen as well as Goodby, Silverstein &…

Sprint Looks for New Creative Lead Agency

Search said to focus on TV work

Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV. The telecommunications…

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