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Topic: Golf

And Now Even Wearables Have Programmatic Ads Amtrak buys first promo from new network

Programmatic advertising—a burgeoning medium for desktop, tablet and smartphone marketers—is now happening via smartwatches. FitAd, a 4-month-old wearables ad network, has begun facilitating automated promos for Amtrak's Acela Express service to…

November 13, 2014, 4:18 PM EST

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

October 6, 2014, 8:27 AM EDT

Golf Digest Continues Its Quest to Make Golf Sexy Latest cover photo raises eyebrows

Is Golf Digest the new Maxim? Probably not, but the magazine sure has been making waves recently with a string of racy (by Golf Digest standards, at least) cover photos. A…

April 4, 2014, 1:19 PM EDT

Kate Upton Adds Some Sex Appeal to Golf Digest The model stars on December cover alongside Arnold Palmer

Golf isn’t exactly the sexiest of sports. And unlike certain other sports titles, Golf Digest isn’t known for attempting to spice up its guy-dominated subject with attractive female cover models.…

October 30, 2013, 12:01 AM EDT

Fox Sports Grabs Rights to Golf’s U.S. Open High bid displaces NBC Sports, ESPN

On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf…

August 7, 2013, 11:23 PM EDT

TaylorMade Golf Taps Eleven Inc. Creative win comes after review

Eleven Inc. is the new global creative agency for TaylorMade Golf Co. after a review that included 12 shops, including incumbent NYCA in Solana Beach, Calif.  TaylorMade, the No. 1 seller…

July 12, 2013, 10:35 AM EDT

Tiger Woods' Road Back to Golf's Spotlight He didn't win at Augusta, but he's back on everyone's radar

The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National. Instead, Australian Adam Scott wore the…

April 15, 2013, 5:37 PM EDT

Mendelsohn Affluent Survey: Small Networks, Big Spends Tiny nets like Ovation and Tennis Channel overdeliver to overspenders

The Mendelsohn Affluent survey measures the lifestyles of folks making six figures and upwards, and this year's edition has some surprising information for television buyers: among the 13,000 wealthy Americans…

September 27, 2012, 11:45 AM EDT

'Golf Digest' Teams With GolfLogix to Create Personalized E-Mags Golf Digest Live tailors content to a user's performance

Magazines are always trying to find ways to target their content to readers’ interests and needs. Golf Digest is taking that concept a step further with the launch of Golf…

August 16, 2012, 9:36 AM EDT

Golf Titles Gear Up for Masters Tournament 'Sports Illustrated,' Condé Nast magazines pushing special content

March Madness may be the big news in sports at the moment, but for golf fans across the country, it’s all about April—and the Masters. The tournament, which takes place…

March 12, 2012, 10:50 AM EDT

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