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Topic: Golf

Infographic: Golf's Top Social Brands Going Into Masters Weekend

TaylorMade's sweet swing on Facebook, Twitter, etc.

As golf fans tune in this weekend to see if American Jordan Spieth can hold on to win his first Masters Tournament—he built a five-stroke lead on Thursday and Friday—marketers…

KPMG's First Ad Campaign in a Decade Features Golf Stars Stacy Lewis, Phil Mickelson

Shattering the glass ceiling with a golf-driven initiative

Accounting firm KPMG has released its first ad campaign in roughly a decade, boasting a focus on women's leadership. The new spots feature golf stars Stacy Lewis and Phil Mickelson,…

And Now Even Wearables Have Programmatic Ads

Amtrak buys first promo from new network

Programmatic advertising—a burgeoning medium for desktop, tablet and smartphone marketers—is now happening via smartwatches. FitAd, a 4-month-old wearables ad network, has begun facilitating automated promos for Amtrak's Acela Express service to…

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game

A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

Golf Digest Continues Its Quest to Make Golf Sexy

Latest cover photo raises eyebrows

Is Golf Digest the new Maxim? Probably not, but the magazine sure has been making waves recently with a string of racy (by Golf Digest standards, at least) cover photos. A…

Kate Upton Adds Some Sex Appeal to Golf Digest

The model stars on December cover alongside Arnold Palmer

Golf isn’t exactly the sexiest of sports. And unlike certain other sports titles, Golf Digest isn’t known for attempting to spice up its guy-dominated subject with attractive female cover models.…

Fox Sports Grabs Rights to Golf’s U.S. Open

High bid displaces NBC Sports, ESPN

On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf…

TaylorMade Golf Taps Eleven Inc.

Creative win comes after review

Eleven Inc. is the new global creative agency for TaylorMade Golf Co. after a review that included 12 shops, including incumbent NYCA in Solana Beach, Calif.  TaylorMade, the No. 1 seller…

Tiger Woods' Road Back to Golf's Spotlight

He didn't win at Augusta, but he's back on everyone's radar

The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National. Instead, Australian Adam Scott wore the…

Mendelsohn Affluent Survey: Small Networks, Big Spends

Tiny nets like Ovation and Tennis Channel overdeliver to overspenders

The Mendelsohn Affluent survey measures the lifestyles of folks making six figures and upwards, and this year's edition has some surprising information for television buyers: among the 13,000 wealthy Americans…

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