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Topic: Golf

And Now Even Wearables Have Programmatic Ads

Amtrak buys first promo from new network

Programmatic advertising—a burgeoning medium for desktop, tablet and smartphone marketers—is now happening via smartwatches. FitAd, a 4-month-old wearables ad network, has begun facilitating automated promos for Amtrak's Acela Express service to…

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game

A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

Advice from Elders Ad Goes Viral for Dodge

Hornet-harassed golfer also makes weekly list of top videos

By the time you're 100, you’ve got plenty of advice to give. Dodge is rounding up all those gems and presenting them in its latest ad campaign for the 2015…

Golf Digest Continues Its Quest to Make Golf Sexy

Latest cover photo raises eyebrows

Is Golf Digest the new Maxim? Probably not, but the magazine sure has been making waves recently with a string of racy (by Golf Digest standards, at least) cover photos. A…

Golf Shop Owner Creates the Year's Most Oddly Hypnotic Ad on His Phone

He really, really wants your used clubs

The single most amazing thing about this insane ad? It's actually running on TV. Mike Mixson, owner of Mike's Golf Shop in Chattanooga, Tenn., has already racked up nearly 100,000 YouTube…

Kate Upton Adds Some Sex Appeal to Golf Digest

The model stars on December cover alongside Arnold Palmer

Golf isn’t exactly the sexiest of sports. And unlike certain other sports titles, Golf Digest isn’t known for attempting to spice up its guy-dominated subject with attractive female cover models.…

Golf Course Finds Itself in the Rough Over Crass 9/11 Newspaper Ad

Nine holes for $9.11

A Wisconsin golf course posted an apology on Facebook late Monday for a newspaper ad pledging to commemorate 9/11 with an offer of "9 holes with cart for only $9.11."…

Fox Sports Grabs Rights to Golf’s U.S. Open

High bid displaces NBC Sports, ESPN

On the eve of the launch of its 24/7 cable network, Fox Sports has nailed down the broadcast rights to the U.S. Open, the second of the four major golf…

TaylorMade Golf Taps Eleven Inc.

Creative win comes after review

Eleven Inc. is the new global creative agency for TaylorMade Golf Co. after a review that included 12 shops, including incumbent NYCA in Solana Beach, Calif.  TaylorMade, the No. 1 seller…

Rory McIlroy Battles a Robot in Chipper Ad for Golf's European Tour

Who'll get taken to the cleaners?

This ad for golf's European Tour pits Northern Irish phenom Rory McIlroy against a wise-cracking golf-ball-hitting robot named Jeff in a contest to see who can chip the most balls…

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