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Topic: Golf

When Coke's Jordan Spieth Ad Shoot Was Rained Out, They Made Something Even Better

Trick shots in the trailer

Jordan Spieth knows when to come in from the rain. With the pro golfer's first outdoor commercial shoot for Coca-Cola cancelled because of a torrential downpour, and a deluge forecast for…

6 Father's Day Gift Ideas for Creative and Techie Dads

From a Wi-Fi grill to an office chair made of vintage Vespas

This week, the Adweek staff is highlighting Bel & Bel's Vespa-inspired desk chair, a smart grill and more goods that are perfect for Father's Day gifting.

Rory McIlroy Gets Serious in His Most Intense Nike Golf Commercial Yet

No pain, no gain

Rory McIlroy keeps a grueling schedule, but he likes it. The pro golfer stars in a new ad for Nike, from Wieden + Kennedy Portland, as he gears up in real…

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

These people know how to entertain

For many sports fans, Twitter is still the social media platform of choice. It's often where sports reporters break news. Sometimes they get it wrong in a big, conspicuous way and…

Infographic: Golf's Top Social Brands Going Into Masters Weekend

TaylorMade's sweet swing on Facebook, Twitter, etc.

As golf fans tune in this weekend to see if American Jordan Spieth can hold on to win his first Masters Tournament—he built a five-stroke lead on Thursday and Friday—marketers…

Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods

From fan to heir apparent

In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods. The young boy watches Woods play, puts…

KPMG's First Ad Campaign in a Decade Features Golf Stars Stacy Lewis, Phil Mickelson

Shattering the glass ceiling with a golf-driven initiative

Accounting firm KPMG has released its first ad campaign in roughly a decade, boasting a focus on women's leadership. The new spots feature golf stars Stacy Lewis and Phil Mickelson,…

And Now Even Wearables Have Programmatic Ads

Amtrak buys first promo from new network

Programmatic advertising—a burgeoning medium for desktop, tablet and smartphone marketers—is now happening via smartwatches. FitAd, a 4-month-old wearables ad network, has begun facilitating automated promos for Amtrak's Acela Express service to…

This Is How Golf Brands Are Trying to Bring Millennials Back to the Game

A new focus on digital and youth icons

When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst…

Advice from Elders Ad Goes Viral for Dodge

Hornet-harassed golfer also makes weekly list of top videos

By the time you're 100, you’ve got plenty of advice to give. Dodge is rounding up all those gems and presenting them in its latest ad campaign for the 2015…

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